Global Video Programming & Strategy Director, GQ

Overview

GQ is looking for a seasoned editorial leader to oversee its award‑winning digital video programming for GQ globally. The ideal candidate brings a proven track record of overseeing development and production in digital video (YouTube, TikTok, Instagram, FAST, etc.) and excellent storytelling and editorial skills, including ideas for key celebrity and on‑air talent partnerships.
Primary Responsibilities

Lead, shape, and execute the programming strategy and vision for all of GQ’s global digital video channels, with a special focus on GQ US and British GQ’s multi‑faced video slates, using data analysis and editorial judgement.
Expand GQ’s audience by developing meaningful additions to existing video programming, focusing on high‑cadence, “podcast”-type shows that lean into host talent utilizing GQ in‑house staff and potential talent partnerships.
Maintain an on‑brand, cohesive look and feel for video content across platforms and markets.
Work closely with internal teams—including GQ’s Global Director of Content Strategy, as well as central Content Planning and Analysis, Creative Optimization, and Audience Development teams—to manage and monitor video channel health, understand and engage existing audiences, deliver on key KPIs, and support development of content that appeals to new viewers and advertisers.
Uphold GQ sensibilities, quality standards, and values, shepherd key talent relationships and innovation in service of building a robust content pipeline across existing and new platforms.
Oversee the programming planning process from start to finish, including establishing a video editorial calendar and forecasting the video programming slate to meet or exceed established KPIs and yield strong audience engagement while driving cultural relevance.
Lead the development team in brainstorming sessions to generate ideas for new pilots and preexisting series, create profitable IP from pre‑production to post‑production, and ideate video strategy around live events to drive audience and revenue.
Serve as the primary video liaison across Editorial, Commercial, Consumer, and Business Affairs departments.
Manage the GQ video staff by providing guidance, coaching, and leadership.
Work closely with global video teams to share video best practices, expand successful franchises, and build monetizable opportunities across the global network.
Partner with commercial teams to establish workflows for programming plan reviews and creative collaboration, with the goal of creating commercial packages to maximise revenue opportunities.
Establish and upkeep processes that ensure creative excellence, including working closely with centralised video production and operations teams to deliver quality and exceptional storytelling, consistent communication, swift decision‑making, efficient budgeting, scheduling, and deadline enforcement.
Review, edit, and approve preliminary and final treatments, outlines, shooting scripts, casting, production schedules, budgets, selects, graphics, music, rough cuts, fine cuts, final narration, and final versions of all applicable new programming.
Ensure the pipeline of new content is well‑maintained and that archival content is effectively resurfaced.
Desired Skills and Qualifications

A minimum of 8+ years experience in multiplatform storytelling, including producing, developing, and programming video content on various platforms such as digital and linear.
Established creative sensibility with a deep enthusiasm for GQ’s core content areas (fashion, sports, music, film, TV, grooming, wellness, etc.).
Excellent track record of growing audience, overseeing creative execution, developing brand‑appropriate digital content for programming and sustained critical success.
Demonstrated experience in building a culture of trust and inclusion.
Entrepreneurial, strategic, and holistic mindset with enthusiasm to learn, build, and innovate.
Proven ability to balance long‑term value with near‑term business goals, and manage a heavy workload while prioritising appropriately.
Knowledge of internet culture and the digital video landscape (YouTube, TikTok, Instagram, FAST), the unique elements of each platform, and what makes particular videos successful.
Demonstrated ability to generate multiple revenue streams driven from content.
Proven ability to proactively identify and implement effective solutions and create infrastructure.
Experience managing a creative team and juggling multiple projects at once.
Strong organisational skills and ability to prioritise and meet deadlines.
Successful experience navigating matrixed organisations.
Creative and strategic executive who is genuinely collaborative and ready to lead.
Strong creative with tactical skills; expert level knowledge of multi‑platform distribution and deep knowledge of all stages of the production and distribution process.
Strong interpersonal communication skills (written and oral) with an emotionally intelligent style.
Demonstrated aptitude to work closely with both internal and external producers to represent channel needs.
Exhibit and set a culture of professionalism and results‑oriented purpose.
Familiarity with CondéNast brands and businesses.
Benefits

Base salary range: $180,000–$210,000. Successful candidates may also be eligible for a discretionary bonus and a generous employee benefits package.
Equal Opportunity Employer

CondéNast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status, and other legally protected characteristics.

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