Specialist, Multimedia & Generative AI Production

Multimedia Specialist

The Specialist is a key member of the SHRM Multimedia team, responsible for the creation, execution, and delivery of engaging video and audio content. Leveraging both traditional and Generative AI methods, this role drives original storytelling, live-streaming, on-site production, and event support. The position primarily engages in thoughtful pre-production recommendations, executes on project delivery while incorporating feedback and supports multimedia efforts with broader organizational objectives, positioning SHRM as a thought leader.
Responsibilities include:
Develop, script, and produce high-quality multimedia content (audio/video/still photography) for internal communications, marketing, product launches, recruiting, training, webinars, and enterprise-wide initiatives.
Manage all aspects of production: storyboarding, editing, graphics integration, titling, music/voice-over, sound effects, and media archiving.
Use Generative AI platforms for video and animation production for full video production or to use as elements within the traditional production process.
Support and answer questions from content production team members on GenAI tools and workflows.
Monitor emerging digital and AI technologies, proactively sharing relevant tools and practices with the Multimedia team.
Collaborate with internal stakeholders and other Multimedia team members to coordinate project intake, requirements gathering, and deliverables.
Set up, operate, and troubleshoot audiovisual equipment for live and on-demand streaming events, both onsite and in studio.
Support on the management and organization of video libraries in Vimeo.
Education & Experience Requirements:
Bachelor's degree in communications, marketing or related field. Experience in lieu of a degree may be considered.
Minimum 3 years progressive editing and production experience, utilizing branding and strategy in execution.
Experience in Generative AI platforms for video production.
Knowledge, Skills & Abilities:
Proficiency in digital cinema, DSLR and other camera operations, lighting, audio engineering (studio/field), and chroma keying.
Advanced skills in Adobe Premiere, After Effects, Photoshop, Illustrator.
Experience with digital content management and video platforms (Riverside, Vimeo, DropBox).
Strong understanding of live production workflows: video codecs, streaming bandwidths, encoding, graphics integration, live switching.
Experience using Generative AI tools (OpenArt/Sora, Eleven Labs, Firefly, Descript, Veo, Canva, ChatGPT, Claude, Gemini).
Skilled in Microsoft Office and project management tools (Monday.com, Jira).
Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer.
Frequent use of hands and fingers for typing, handling documents, and using office equipment.
Occasional standing, walking, bending, and reaching.
Ability to lift and carry up to 30 pounds as needed.
Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.
Work Environment:
Hybrid Position (3 Days In-Office, 2 Days Remote): This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00AM – 9:00AM and concluding between 5:00PM – 6:00PM.
Travel: 20% - 35% to SHRM events/conferences throughout the year, typically 3-5 nights per trip.