Art Director, Influencer Job at Collectively in New York

About Collectively
Collectively – part of the Brandtech Group (formerly You & Mr. Jones) – is the global leader in influencer marketing, combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward‑thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business Insider, and we have earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs.

Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid‑social offerings. We are genuinely committed to our clients, many of whom have worked with us for multiple years, and we aspire to continue providing an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020 we were named by Built In Bay Area as one of the Best Small Companies to work for.

About the Client Partnerships Team
The Client Partnership team leads the creator strategy and client servicing relationship through the lifecycle of an account at Collectively, ensuring our partnership with clients is successful, industry‑leading, and directly in support of their creator marketing ambitions. This team cultivates and grows successful relationships with account stakeholders through best‑in‑class work and services, delivering strategic influencer marketing proposals/RFPs, industry‑leading thought partnership, and ongoing strategic direction throughout the agency/client partnership to support brands in becoming more effective, innovative, creator‑centric marketers.

About This Opportunity
We are looking for an Art Director to join our Strategic & Creative Development (SCD) function—an inter‑team force designed to elevate Collectively’s competitive, high‑stakes, and creatively ambitious work. As a core member of SCD, you’ll help lead the ideation and conceptual development behind our biggest opportunities: competitive RFPs, big‑bet pitches, multi‑platform campaigns, and high‑visibility client initiatives. You bring a deep understanding of creator culture, digital trends, and social storytelling to develop bold, resonant creative ideas built on genuine tension—the kind that stops thumbs, sparks conversation, and wins over audiences on their own terms. This role sits within a hybrid Business Development + Client Strategy team, offering a unique vista at the intersection of creative thinking, cultural insight, and growth‑driving business impact.

What You’ll Do
Lead Creative for Our Biggest Swings — You’ll develop bold, tension‑driven concepts that form the creative backbone of our most competitive pitches and flagship client programs. This means generating ideas that are platform‑native, digitally fluent, and built on real cultural friction—transforming strategic territories into campaigns that earn attention, spark conversation, and resonate deeply with digital audiences who can smell inauthenticity from a mile away. While social is home base, you’re equally comfortable thinking beyond it.

Turn Insights into Ideas — Great creative doesn’t start from a blank page—it starts from a tension. You’ll work closely with strategists to absorb audience research, digital trend signals, and category context, then transform that raw material into ideas with genuine creative conflict at their core.

Bridge Creative and Strategy — You’ll work hand‑in‑hand with Strategy partners, participating in brief reviews and collaborative ideation sessions to ensure creative concepts are rooted in real insight.

Cross‑Functional Partnership — You’ll partner closely with Business Development and Client Partnerships to bring creative thinking to business opportunities across net new pitches and key client programs.

Tapped into Culture + Trends — You’ll help lead creative trend reporting and POV development, keeping teams wired into what’s shaping digital culture, social platforms, and Gen Z behavior in real time.

What You’ll Bring
Experience

4–7 years developing creative for social‑first, influencer/creator‑led, or influencer‑driven campaigns

Proven track record concepting and producing work that earns attention, drives culture, and delivers results

Deep fluency across platforms—you think natively in TikTok, Instagram, YouTube, and whatever comes next

Experience working in influencer marketing, social creative agencies, or digital‑first brand environments (bonus if you’ve been in the agency trenches)

A genuine love for working across industries—big CPG, beauty, luxury, tech, B2B—and the creative range to shift registers between them

Bonus: experience using AI tools and moodboarding to generate visual mockups and creative visualizations—bringing ideas to life visually at pitch speed

Expertise

Ability to generate a high volume of strong ideas and pressure‑test them quickly in a pitch environment

Strong digital and cultural radar—a deep understanding of Gen Z behavior on and off platform

Experience developing tension‑rooted creative territories and campaign frameworks—ideas built on genuine cultural friction

Comfort navigating the controlled chaos of pitch cycles and high‑visibility RFP processes

Mindset

Natural storyteller who can present creative ideas compellingly—verbally, visually, on the page

Collaborative spirit that thrives when working across Creative, Strategy, BD, and Account teams

Deep, genuine fluency with digital audiences—not just demographic knowledge, but a real understanding of how they think and what they value

Growth orientation—excited to push the work forward and shape how we show up creatively

Craft

Exceptional creative writing and concepting skills—you can articulate a big idea clearly and visualize it

Presentation skills that bring a room along for the ride, whether pitching internally or to a client

Creative ambition balanced with strategic rigor

Ability to zoom out to big‑picture concept thinking and zoom in to executional excellence

Pay
The pay range for this position is $98,000 - 110,000. Collectively takes into consideration a wide range of factors that are used in making compensation decisions, including skill sets, experience, training, qualifications, education, and business needs.

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