Product Marketing Lead

We move fast, think big, and love bringing bold ideas to life, so we’re on the hunt for a Product Marketing Lead who’s ready to do the same. In this role, you’ll help launch and promote new products, features, and upgrades that connect with both new and existing ALLO customers in meaningful ways.
You’ll collaborate closely with a fast-paced product team and an industry-leading marketing team to build creative, strategic campaigns that drive awareness, strengthen brand identity, and support customer growth and retention. From product launches to customer storytelling, you’ll play a key role in shaping how customers experience the ALLO brand.
We’re looking for a go-getter who thrives in a collaborative environment, isn’t afraid of change, brings fresh ideas to the table, and loves to roll up their sleeves to make things happen. If you’re energized by innovation, cross-functional teamwork, and creating marketing that makes an impact, you’ll fit right in.
Know the audience inside and out.

Research customer behaviors, trends, and needs to uncover the who, what, when, where, and why behind every campaign.
Monitor and analyze the competitive landscape.

Benchmark national carriers and local competitors to ensure ALLO’s experience-based value proposition stands out and unique selling points are effectively positioned.
Be the marketing voice in the room.

Represent customer insights and marketing strategy in operational meetings while staying ahead of upcoming product launches, feature rollouts, and updates.
Creative Execution & Go-To-Market

Bring products to life.

Work with the team to build creative, data-driven marketing strategies and campaigns that drive excitement, engagement, and results.
Collaborate closely with the creative team.

Partner with copywriters, designers, and digital teams to create compelling content and cohesive customer experiences across every channel.
Own and maintain the Product Marketing calendar.

Ensure campaigns, launches, and customer touchpoints stay organized, aligned, and running smoothly.
Develop and deliver sales enablement tools.

Create training modules, talk tracks, and customer-facing collateral that empower frontline teams to communicate product value effectively.
Partnerships & Communication

Build and maintain strong external partnerships.

Manage relationships with vendors and agency partners to support campaign execution and innovation.
Keep communication flowing.

Coordinate updates, timelines, and performance insights across teams, key stakeholders, and leadership.
Performance, Growth & Mindset

Turn data into action.

Analyze campaign performance, identify opportunities for growth, and make strategic recommendations that improve ROI and retention.
Directly influence key business metrics.

Impact new subscriber growth, product adoption rates, and customer retention through targeted lifecycle marketing.
Jump into new opportunities with a go-getter mindset.

Bring fresh ideas, creative thinking, and a willingness to roll up your sleeves to make things happen.
EDUCATION

Bachelors degree in Marketing, Business, or Communications preferred.
EXPERIENCE

Background in marketing, brand management, or sales.
Launch and Go-To-Market strategy, developing messaging and campaigns.
Data analysis to optimize marketing funnels.
Cross-functional leadership experience.
SKILLS / KNOWLEDGE / ABILITIES

Strategic planning
Campaign management
Deep understanding of market trends and product lifecycles
Strong communication and interpersonal skills
Strong organization and prioritizing skills
Proactive thinking and execution abilities
Results oriented and ability to manage multiple priorities
High energy and engaging demeanor
Critical thinking
Analytical and margin driven decision-making

#J-18808-Ljbffr