Senior Marketing Operations Technologist

Overview

Senior Marketing Operations Technologist – responsible for shaping Q2’s marketing technology ecosystem, modernizing lifecycle orchestration, and integrating AI to improve marketing and sales operations.
Responsibilities

Own lifecycle design and governance across Marketo, Salesforce, LeanData, 6sense, and connected web/data platforms.
Design, implement, and optimize intelligent automation and AI‑driven workflows for lifecycle progression, lead/account routing, database health, and user experience.
Develop and manage supervised AI use cases such as agentic automation, AI‑assisted routing, workflow orchestration, prioritization, enrichment, classification, duplicate management, and database maintenance under defined governance guardrails.
Lead solution design reviews, set technical standards, and provide system guidance for Marketing Operations specialists.
Partner with Product Managers to support intake, planning, change management, technical sizing, dependency mapping, and risk assessment.
Collaborate with marketing, sales, business analysts, PMs, Corporate IT, and leadership to translate business strategy into lifecycle execution and technical capabilities.
Work closely with analytics resources to align tracking implementation, lifecycle definitions, schema, attribution inputs, and data structures for reporting and decision‑making.
Drive system and process improvements that strengthen customer intelligence, lifecycle performance, data usability, and operational scale.
Serve as liaison to Corporate IT, Sales Operations, Web, Security, and other partners for system integrations, access models, identity and data flows, website instrumentation, and change governance.
Ensure accurate data collection, governance, and sharing across systems to support lifecycle execution and decision‑making.
Maintain compliance with security, privacy, availability, confidentiality, internal controls, AI governance standards, and enterprise technology requirements.
Lead enablement and training on lifecycle strategy, automation standards, AI workflow usage, and best practices.
Evaluate, refine, and document requirements for marketing software purchases, vendor partnerships, renewals, expansions, and stack rationalization.
Support the evolution of Marketing Operations toward a broader Revenue Operations model through interoperability and intelligent process automation.
Experience & Knowledge

Bachelor’s degree (or equivalent) in Computer Science, Marketing, or related field.
8+ years of experience in B2B marketing operations, revenue operations, marketing technology, or related technical roles, preferably in B2B SaaS.
Strong technical, analytical, and problem‑solving skills with the ability to balance systems thinking and business impact.
Deep knowledge of marketing operations principles, lifecycle design, automation, and data governance.
Hands‑on expertise with Marketo and Salesforce (lifecycle processing, nurture programs, lead scoring, campaign operations, sync behavior, routing logic, forms, landing pages, and database governance).
Experience with LeanData, 6sense, Google Tag Manager, Munchkin, HubSpot CMS, content engagement software, website tracking frameworks, and related workflow orchestration technologies.
Experience designing and implementing AI‑enabled workflows, intelligent automation, agentic AI use cases, or AI‑assisted decisioning.
Experience defining governance guardrails, testing approaches, QA standards, monitoring practices, rollback plans, and change‑control practices for system and workflow changes.
Strong ability to gather and refine requirements, assess technical feasibility, and translate business needs into scalable, practical solutions.
Excellent communication and collaboration skills, with the ability to influence across technical and non‑technical audiences and partner effectively with Corporate IT and other enterprise stakeholders.
A self‑starter mindset with strong ownership, curiosity, and the ability to thrive in a fast‑moving, evolving environment.
Fluent in written and oral English.
Benefits

Hybrid work opportunities and flexible time off.
Health and wellness benefits, including competitive health insurance and generous paid parental leave.
Career development and mentoring programs.
Employee peer recognition programs and volunteer opportunities through the Spark Program.
Equal Opportunity Employer

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status. Applicants in California or Washington State may not be exempt from federal and state overtime requirements.

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