Responsibilities
Marketing Strategy & Program Development: develop and execute innovative marketing programs and campaigns tailored to the retail partner’s e-commerce platform; collaborate with product and brand teams to create compelling digital content (product pages, videos, images, and descriptions) optimized for search functionality and customer engagement; use data insights to strategically influence product visibility and align with Logitech’s growth objectives.
Performance Analytics & ROI Tracking: define KPIs, measure the success of marketing programs, calculate ROI, and drive continuous improvement; analyze sales performance, customer behavioural data, traffic, conversion and share of search metrics; review campaign metrics regularly and adjust strategies based on key insights.
Site Optimization & Search Share: identify opportunities to improve the retail partner’s platform presence, including SEO enhancements, content optimization and functionality improvements; collaborate with stakeholders to keep Logitech products top‑of‑mind in search rankings and overall visibility; defend and grow Logitech’s share of search within critical categories.
Cross‑Functional Collaboration: partner closely with internal teams (sales, marketing, e‑commerce, analytics) to ensure alignment with broader Logitech goals; act as the primary point of contact for the retail partner, building positive relationships and enabling seamless collaboration; stay abreast of competitive activity within the partner’s platform and adjust strategies as needed.
Growth Initiatives: develop strategies to surpass incremental sales goals while supporting overall category growth; provide recommendations for new marketing opportunities or initiatives based on shifts in consumer trends and product performance data; drive promotions and seasonal campaigns aimed at boosting visibility and sales.
Qualifications
Exceptional experience in digital marketing, e‑commerce strategy, or retail marketing with a proven track record of driving ROI.
Deep understanding of e‑commerce platforms and search optimization tools.
Analytical mindset with strong proficiency in data analysis and ROI modelling.
Exceptional communication skills with a demonstrated ability to lead cross‑team collaboration and influence external partners.
Preferred Qualifications
Hands‑on experience creating impactful digital marketing programmes for retail e‑commerce platforms.
Experience working within a digital marketing agency or collaborating closely with one.
Familiarity with working in fast‑paced environments that require agile and iterative problem‑solving.
Compensation
On‑Target Earnings (OTE) typically between $147000 and $222000 (base+variable bonus), depending on location and experience. Higher compensation may be considered under specific business needs, candidate experience, and skills.
Benefits
Logitech offers comprehensive benefits packages and a flexible work environment. Benefits are tailored to support physical, financial, emotional, intellectual and social wellbeing for employees and their families.
Equal Employment Opportunity
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or disability. If you require an accommodation to complete any part of the application process, you may contact us at +1‑510‑713‑4866 for assistance.
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Sr. Digital Customer Marketing Manager
El Camino Health, Saint Paul, MN, USA
Pay: 100.000 - 125.000
Job type: Seasonal