Promotions & Merchandising Lead

The Promotions & Merchandising Lead is responsible for defining the strategy, structure, and governance of consumer booking promotions and ensuring consistent, effective merchandising of products and offers across all customer touchpoints. This role acts as the strategic owner of offers—determining what promotions exist, why they exist, and how they should be presented—while partnering with Revenue Management, Marketing Intelligence, Planning, and channel teams to activate and optimize performance. The role ensures promotions are commercially sound, clearly positioned, and consistently merchandised. This gig is based at VVHQ – our Virgin Voyages Head Office in Plantation, FL where we follow a hybrid work environment.
Key responsibilities:
Promotions Strategy & Governance

Develop and own the promotions strategy and annual/quarterly promotions calendar
Define promotion objectives, mechanics, and guardrails
Ensure promotions align with growth, revenue, and product priorities
Act as the marketing lead partner to Revenue Management on offers
Conduct competitive analysis to inform promotion design
Performance Analysis & Optimization

Partner with Marketing Intelligence to evaluate promotion performance
Assess impact on bookings, revenue, and customer behavior
Identify opportunities to refine or retire promotions
Provide clear performance readouts and recommendations
Merchandising Strategy & Standards

Define merchandising principles and standards across digital channels, campaigns, and onboard marketing surfaces
Ensure products and promotions are consistently and effectively presented
Develop merchandising playbooks and guidance for channel and onboard teams
Cross-Functional Partnership

Partner with Integrated Planning on promotion timing and sequencing
Collaborate with Product Marketing to align offers to product narratives and commercial needs
Work with marketing channel owners to ensure promotions and products are merchandised effectively digitally and at sea
Support channel teams with clear offer guidance (without owning execution)
Continuous Improvement & Governance

Maintain clarity and discipline around the promotions ecosystem
Reduce unnecessary complexity or overlapping offers
Proactively identify risks related to over-promotion or inconsistent merchandising
Qualifications

6–9+ years in promotions, merchandising, commercial marketing, or related roles
Strong analytical and commercial acumen
Experience partnering with Revenue Management or Analytics teams
Ability to balance short-term demand with long-term brand health
Strong stakeholder management and communication skills
Virgin Voyages is committed to being an Equal Opportunity Employer and encourages applications from qualified, eligible applicants regardless of their sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy and maternity. We seek to embrace and celebrate our differences, providing an inclusive workplace environment that allows you to be your best self.

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