Marketing Communications Specialist - Hybrid, Data-Driven

Job Title: Marketing Communications Specialist

Reports to: VP, Operations

Location: Atlanta, GA

Workstyle: Hybrid; 3 days in office

Classification: Exempt

Pay Range: $55k-65k

Who We Are
At Extu, we don’t just play in the market—we’re leading it. As one of the fastest-growing companies in our space, we help the world’s biggest brands grow revenue through incentive marketing, group travel rewards, and through-channel campaigns. Our Partner Experience Platform makes it all work, blending smart strategy with seamless technology.

We believe in growth—ours, our clients’, and yours. But we know growth takes more than ambition. It requires smart people, shared goals, and a culture that values both speed and support. That’s why we’ve been named one of Atlanta’s Best and Brightest Companies to Work For® (13 years running) and recognized as a Top Workplace®—but what truly sets us apart is our people-first mindset.

We are a purpose and values-led organization that offers:

Working with some of the largest brands in the world

An innovative technology platform

A global company, with global opportunities

An informal, collaborative work environment with close access to senior management

Learn more at www.extu.com.

Position Summary
Extu is hiring a Marketing Communications Specialist to own the campaigns that keep our incentive program participants engaged, informed, and earning. This is the person who makes sure that every month, program participants know exactly how many points they have, what rewards they can claim, and why it matters, and that the bigger annual moments (redemption pushes, activation campaigns, and more) hit with strategy behind them, not just deadlines.

This role sits at the intersection of marketing strategy, project management, and data. You’ll own the calendar, write the briefs, partner with our designers on execution, and (critically) measure what’s working and what isn’t. You’ll also be the go‑to person when Program Managers need support pushing ad-hoc communications to participants, taking that work off their plates so they can stay focused on running the programs.

Underneath all of it, you’ll develop and maintain a deep understanding of who our program participants are, their demographics, motivations, and behaviors, and use that knowledge to inform every campaign decision you make. The best marketers don’t guess; they know their audience.

This is not a role for someone looking to be handed a checklist. We need a self-starter who can spot a gap, propose a fix, ship it, and report back on what happened. If you have a few years of marketing experience under your belt, a sharp eye for what data is telling you, and a low tolerance for “that’s how we’ve always done it,” we want to talk.

Key Responsibilities
Campaign Strategy & Execution

Own the end-to-end planning, execution, and measurement of recurring participant campaigns, including Monthly Statements (every month, naturally)

Plan and execute annual campaigns such as Redemption, Activation, and other strategic program moments throughout the year

Write clear, compelling briefs that give designers and stakeholders everything they need to execute well

Manage campaign calendars, timelines, and deliverables across multiple programs without dropping balls or missing deadlines

Bring fresh ideas to the table: test new formats, messaging angles, send times, and segmentation approaches rather than reusing last year’s playbook

Troubleshoot and resolve email campaign issues, including formatting, rendering inconsistencies, and making basic HTML adjustments as needed

Data & Performance Analysis

Pull, analyze, and report on campaign performance using engagement, redemption, and ROI metrics

Translate data into recommendations; what should we do more of, less of, or differently next cycle?

Use pivot tables, data merges, and reporting tools to manage participant lists and personalize campaigns at scale

Build a feedback loop so each campaign gets sharper than the last

Audience Insights & Voice of the Participant

Own Extu’s annual Voice of the Participant (VoP) survey end-to-end, including design, distribution, analysis, and reporting

Synthesize survey results into actionable audience profiles, segmentation strategies, and recommendations

Maintain a working knowledge of participant demographics, preferences, and motivations across programs

Apply audience insights to monthly statements, annual campaigns, and ad-hoc comms—this is continuous work, not a once-a-year project

Surface insights to Program Managers, Operations, and Leadership to inform broader decisions

Program Communications Support

Take ownership of ad-hoc participant communications that currently sit with Program Managers, freeing them up to focus on program operations

Partner with Program Managers to understand each program’s nuances, audience, and communication needs

Ensure all communications adhere to client brand standards and Extu’s quality bar

Cross-Functional Collaboration

Partner with designers to bring campaigns to life visually, you’ll brief and direct, not execute the design yourself

Work closely with the Marketing Solutions team, Program Managers, and Operations leadership to align on priorities and surface insights

Roll up your sleeves on whatever needs doing, this team is small, growing, and ambitious

Qualifications

1–4 years of experience in marketing, communications, campaign management, or a closely related field

Strong writing skills with the ability to adapt tone for different audiences and brands

Proficiency in email development (HTML/CSS) and comfort troubleshooting email rendering, formatting, or delivery issues across platforms (e.g., Outlook, Gmail, mobile)

Comfortable working with data—pivot tables, basic reporting, and translating numbers into a story you can defend

Curiosity about audiences—you want to understand the people you’re marketing to, not just send them messages

Proven ability to manage multiple deliverables and deadlines simultaneously without close supervision

Strong attention to detail, especially around brand standards, data accuracy, and proofreading

Self-starter mindset—you bring solutions, not just problems, and you don’t wait to be told what to do

Open to feedback and constructive criticism; you understand that good work gets better when it’s pressure-tested

Startup mentality—you’re willing to help peers, learn new skills, and do what it takes to get the job done right

Nice to Have

Experience in B2B marketing, loyalty/incentive marketing, or channel marketing

Familiarity with marketing automation platforms, ESPs, or campaign management tools

Experience writing creative briefs or working alongside in-house or agency designers

Exposure to A/B testing, segmentation strategy, or campaign optimization

Experience designing or running participant/customer surveys, or working with voice-of-customer programs

Experience with Salesforce or similar CRM platforms

Physical Requirements

Travel requirement – infrequent

Ability to lift 10 pounds (laptop for work)

Must be able to remain in a stationary position 90% of the time at a computer.

Move about inside the office for meetings and to access office equipment

Communicate verbally with clients through phone and call center software.

Working Conditions

Hybrid work schedule with 3 days (Tue/Wed/Thurs) in office required.

Indoors, climate-controlled office

What we bring to the table:
We believe work should work for you. Here’s how we show up for our team:

Robust Health Coverage – Comprehensive and generously funded, because your well-being matters.

Peace of Mind, On Us – Complimentary short-term disability and term life insurance, with options to boost coverage if you’d like.

Time Off, Your Way – Our Flexible PTO Program empowers you to take the time you need, when you need it.

Work Where It Works – Enjoy the balance of hybrid work schedules designed to flex with your life.

Growth is Our Love Language – Every employee gets access to LinkedIn Learning, plus curated opportunities for courses, conferences, and certifications. We invest in your future because your growth is our growth.

Give Back with Heart – One paid day each year to support the cause you care about most. We also proudly support local charities like Children’s Healthcare of Atlanta and Agape, with volunteer opportunities throughout the year.

Celebrate the Wins – Our employee rewards and recognition program is second to none.

Shine Bright – We honor Star Performers quarterly and roll out the red carpet for our annual Elite Performers.

Join us and be part of a team that brings energy, creativity, and purpose to every day. You’ll grow your skills, shape meaningful results, and have fun doing it!

Extu does not discriminate on the basis of race, color, creed, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, marital status, age, veteran status, protected veterans, military service obligation, citizenship status, individuals with disabilities, or any other characteristic protected by law applicable to the state in which you work. We just want to work with good people who aim to be better, and make it better, every day.

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