Senior Product Marketing Campaign Manager

Product Marketing Senior Associate – Overview
The Product Marketing Senior Associate leads end-to-end digital campaign management for Business Banking priorities, with a focus on new product launches.

As a Product Marketing Senior Associate in Business Banking, you will be responsible for developing, executing, and managing multiple digital marketing campaigns to support key Business Banking initiatives, with a specific focus on campaign management for new product launches. You will serve as the campaign manager, partnering closely with strategy teams, cross-functional execution partners, and internal/external agencies to deliver best-in-class, end-to-end client experiences across email, ads, and landing pages. You will ensure campaigns are on-strategy, on time, and within budget. You will manage the campaign execution and controls process end-to-end, coordinating workflows, approvals, and reviews to ensure compliant delivery.

Job Responsibilities

Lead best-in-class campaign delivery for new product launches and other priority initiatives.

Manage multi-channel execution from concept development through delivery.

Develop strong collaboration with key strategy partners and internal/external execution teams.

Partner with analytics, product, brand, and Legal/Compliance teams to enable performance reporting and secure approvals for all marketing content.

Partner with product strategy leads to define campaign opportunities, strategy, and measurement/reporting frameworks.

Coordinate targeting and audience strategy with audience partners.

Ensure initiatives are on-strategy, on time, and within budget.

Required qualifications, capabilities, and skills

Strong knowledge of direct marketing, with 5+ years of experience, including 2+ years executing multi-channel campaigns.

Proven cross-functional partnership experience planning and delivering multi-channel marketing (e.g., email, owned digital) from strategy through execution.

Demonstrated ability to take initiative, balance multiple campaigns at once, and drive results in a fast-paced environment.

Strong program/project management skills, with the ability to manage multiple priorities and timelines.

Experience operating in a rigorous controls environment, ensuring marketing activities meet legal, risk, and compliance standards.

Preferred qualifications, capabilities, and skills

Analytical thinker who enjoys the challenge of trying new things and embraces change.

Willingness to challenge the status quo and drive process improvements, identifying opportunities to streamline execution and strengthen controls.

Comfortable building presentations and delivering updates to key stakeholders.

Benefits
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, onsite health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.

Equal Opportunity Employer
We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants and employees religious practices and beliefs, as well as mental health or physical disability needs.

#J-18808-Ljbffr