Luxury Hospitality Social Media Specialist

Job Description – Social Media Specialist (HOT0CKT3)
Work Locations
Waldorf Astoria Rome Cavalieri Via Alberto Cadlolo 101 Rome 136

We are seeking a creative and results‑driven Social Media Specialist to support and execute our social media strategy across key digital platforms. Reporting to the Senior Digital Marketing Manager, this role combines hands‑on content creation with structured planning and performance tracking.

You will play an important role in elevating the hotel’s online presence through engaging storytelling, consistent publishing, and collaboration with both internal stakeholders and external photo and video professionals.

Key Responsibilities
Social Media Management

Execute the social media strategy in alignment with overall digital marketing objectives

Manage day‑to‑day publishing across platforms and channels

Maintain and update the editorial calendar, ensuring consistency and relevance

Monitor trends, platform updates, and competitor activity

Content Creation & Production

Develop engaging in‑house content including photos, videos, reels, stories, and copywriting

Lead and support on‑site content creation (events, activations, behind‑the‑scenes, as well as employer branding initiatives)

Ensure brand consistency across all content formats and channels

Creative Coordination

Coordinate professional photo and video shoots

Liaise with external photographers, videographers, and creative agencies

Support briefing, content selection, and delivery timelines

Ensure alignment with brand standards and campaign objectives

Campaign Execution

Support the rollout of digital campaigns across social platforms

Collaborate with Marketing, PR, HR and Operations teams to amplify key initiatives

Assist in managing influencer collaborations and partnerships

Performance & Analytics

Track and analyze key social media metrics (engagement, reach, growth, conversions)

Prepare regular performance reports and dashboards

Provide actionable insights and recommendations for optimization

Community Management

Manage and respond to comments and direct messages in a timely manner

Foster a positive and engaging online community

Identify opportunities to increase audience interaction and brand loyalty

Requirements

Degree in Marketing, Communications, Digital Media, or related field

1–3 years of experience in social media or digital marketing

Strong content creation skills (photo, video, editing tools such as Adobe Suite, Canva, CapCut, etc.)

Solid understanding of social media platforms, trends, and best practices

Strong copywriting and storytelling skills

Experience coordinating with external creatives or agencies

Analytical mindset with familiarity in reporting tools

Strong organizational and communication skills

Fluent in Italian and English

Nice to Have

Experience in hospitality, lifestyle, or luxury sectors

Knowledge of paid social media and boosting strategies

Familiarity with influencer marketing

What We Offer

A dynamic and collaborative digital marketing environment

Opportunity to contribute to impactful brand storytelling

Exposure to integrated campaigns and creative productions

Professional growth and development opportunities

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