Healthcare Social Media Marketer: Brand Growth

About SCRC
Southern California Reproductive Center (SCRC) is a leading fertility clinic with locations in Beverly Hills, Santa Barbara, and Pasadena, and is part of the Women’s Care family. We are committed to delivering compassionate, inclusive, and high-quality fertility care using the most advanced technologies to help patients build families.

Position Summary
The Marketing Specialist will manage and grow SCRC’s organic social media presence, developing engaging content that drives brand awareness and new patient leads across multiple platforms.

Key Responsibilities

Own and grow organic social media channels, including content creation, scheduling, engagement, reporting, and audience growth

Develop cohesive, on-brand social campaigns across Instagram, Facebook, and emerging platforms (Pinterest, X/Twitter, LinkedIn)

Manage social content calendars and ensure timely asset deliveryAnalyze social performance, monitor competitors, and provide actionable insights

Produce and execute webinars, including content development, promotion, email campaigns, and live event management

Capture and produce photo/video content with doctors, staff, and patients; coordinate with external creatives as needed

Collaborate cross-functionally to develop marketing materials, presentations, and print collateral

Support the Marketing Director on special projects and evolving initiatives

Qualifications

Bachelor’s degree in Marketing or related field

2–4 years of marketing experience, including at least 2 years managing social media accounts

Experience in healthcare, women’s health, fertility, or cash-pay medical marketing preferred

Strong understanding of social platforms, analytics, content strategy, and branding

Proficient in Canva and able to collaborate with designers

Highly organized, self-motivated, and deadline-driven with strong communication skills

Comfortable using Zoom, Google Suite, Microsoft Office, Adobe Suite, and social platforms

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