Paid Social Strategist (West Coast Preferred)

We support 100% remote work for this role.
Key Responsibilities

Client‑Centric: Turn business goals into a clear Paid Social plan across prospecting, retargeting, and loyalty. Set expectations with clients, explain options and trade‑offs, and report results in plain language tied to business impact.
Educate and document: Pair strong Paid Social craft (creative + audience + signal) with growing multi‑channel understanding (Search, Commerce, CRM, Creative). Teach clients and teammates, and document what works so others can reuse it.
Product‑Led execution: Use platform features and automation to grow results (e.g., Meta Advantage+, value optimization, CAPI; TikTok Smart Performance; Pinterest Performance+). Test small, prove value, then scale. Apply insights from our Bliss Point product suite, including forecasting, always‑on incrementality, creative insights, and brand equity, to guide budgets, tests, and creative/audience bets; share feedback to improve tools.
Data & Measurement‑Driven design: Run practical tests (holdout or lift when possible; otherwise solid A/B tests), define success criteria in advance, and keep a regular reporting cadence. Keep data and tracking healthy (pixel/CAPI, event mapping, UTMs/GA4) and explain limits of the data when recommending changes.
Owner mindset: Act quickly, keep promises, reduce waste (e.g., creative fatigue, overlapping audiences, learning‑phase resets). Help the Pod adopt better ways of working.
Professional & Technical Qualifications

5+ years managing Paid Social across Meta and TikTok; experience with Pinterest, Snapchat, or Reddit is a plus.
Hands‑on with Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+, audience design, creative testing, and basic catalog/DPA.
Technical proficiency with GA4 and platform analytics; capable of designing tests and linking media spend to revenue, CAC, and LTV.
Senior stakeholder‑ready storytelling; influence across functions; strong client‑facing presence.
Key Performance Indicators (KPIs)

Growth: More qualified reach, more new customers, higher revenue and LTV from Paid Social.
Creative: Faster test cycles and a higher win rate; less creative fatigue.
Audience & signal: Larger high‑intent audiences; better pixel/CAPI/event health; fewer limited‑learning cases.
Innovation: Regular creative, audience, bidding, and format tests with documented decisions.
Product/AI: Pilot and scale automation and Bliss Point‑guided allocations with proven, incremental impact.
Efficiency: Hold or improve CAC/ROAS while growing profitable volume.
Compensation and Incentive Pay

Hiring salary range: $80,000 – $95,000.
Variable revenue payment opportunity (RevShare) and discretionary annual performance bonus.
Benefits

Unlimited paid time off and 20 paid holidays, including multiple long weekends.
Fully remote environment with flexibility to take time when needed.
Healthcare: Medical, Dental, Vision, Life & Disability, and Flex Spending Accounts.
Retirement: 4% matching of contributions at 100%.
Perks & Wellness: Telemedicine and Teletherapy, Thankful giving, equity programs.
Parental leave: 16 weeks at 100% pay for birthing parents, 12 weeks for partners.
Learning and Development: On‑demand learning, mentorship, leadership and management development programs.
Equal Employment Opportunity Statement

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities receive reasonable accommodation for the application process, essential job functions, and all employment benefits. Please contact us to request accommodation.

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