Marketing Manager - 05276

Job Title
Marketing Manager

Location
Raleigh, NC. Hybrid

Overview
The Marketing Manager is a senior, hands‑on leader responsible for driving Coastal's brand, growth, and member engagement across traditional and digital channels. Reporting to the VP of Marketing, this role oversees daily marketing and digital operations, leads integrated campaigns, optimizes online platforms, and leverages data to guide decision‑making. The manager partners closely with creative and cross‑functional teams to translate strategic goals into effective, measurable marketing and digital initiatives that drive growth, product penetration, and ROI.

Responsibilities

(30%) Planning & Integrated Execution

Develop strategic and integrated marketing plans, along with supporting action plans and calendars to drive membership growth, product adoption, brand strength, and deeper member relationships.

Set clear goals and timelines for each initiative.

Define asset requirements and coordinate cross‑functional execution in collaboration with the VP of Marketing to ensure timely, effective campaign delivery.

Track, measure, and report on performance and ROI while continuously refining processes, workflows, and team alignment to improve efficiency, productivity, and results.

(20%) Creative Collaboration

Partner with the VP of Marketing, Creative Director, and business line leaders to shape the visual, messaging, and strategic direction of marketing and digital assets.

Plan and lead marketing campaigns and projects through collaboration with the VP of Marketing and Creative Director.

Collaborate across departments to translate business goals into impactful campaigns, ensuring brand consistency, effective execution, and strong marketing ROI.

Oversee vendor relationships to ensure creative excellence, brand consistency, and cost‑effective delivery.

(20%) Research, Data Analytics and Reporting

Manage and leverage the customer data platform (CDP) and other marketing technology to support data‑driven marketing strategies, segmentation, and marketing automation.

Analyze member and competitor data to identify opportunities and strengthen market positioning along with digital performance trends to guide optimization.

Prepare and present performance reports and insights to guide ongoing campaign optimization.

(20%) Digital Leadership & Channel Optimization

Oversee strategy, execution, and optimization of all digital marketing channels including website, social media, blogs, email, SMS, and digital advertising.

Ensure brand alignment, strong messaging, and high conversion across all platforms.

Lead digital content planning, campaign development, and user experience enhancements to support member engagement and business line growth.

(10%) Budget and Performance Management

Develop, manage, and monitor campaign marketing budgets across traditional and digital channels.

Define and track key performance indicators (KPIs) to assess effectiveness, demonstrate ROI, and inform resource allocation and results reporting.

Team Management
Lead a 7‑person marketing team including Marketing Analyst, Sr. Marketing Operations Specialist, Marketing Specialist, Marketing Automation Specialist, Sr. Web Developer & Optimization Specialist, Social Media & Content Specialist, and Digital Marketing Specialist.

Qualifications

Experience

Eight years of progressive marketing experience, including at least four years of management of a financial/digital marketing team at a financial institution.

Demonstrated success in driving brand growth, digital engagement, and measurable business results.

Education

Bachelor's degree in marketing, communications, or related field; or four additional years of experience in lieu of degree.

EEO Statement
Coastal Federal Credit Union is an Equal Opportunity/Affirmative Action Employer. We are committed to providing reasonable accommodations to applicants with disabilities. We welcome applicants from all backgrounds: Minority, Female, Disability, Veteran.

VEVRAA Federal Contractor. Minority/Female/Disability/Veterans.

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