PR and Influencer Manager, EMEA (Fixed term)

Role Summary

As the PR and Influencer Manager, EMEA – Germany, you will drive the earned function across our priority market Germany and potentially other territories, leading high-impact PR and influencer programs that support brand trust, cultural relevance, and business growth. This is a 12‑month fixed‑term contract covering a maternity leave through May2027.
Location

This role can be done remotely from Germany or the Netherlands, with a strict requirement that candidates based in the Netherlands are bilingual in German.
Responsibilities

Elevate brand heat and cultural relevance through earned‑first storytelling, PR campaigns, and influencer/creator activations.
Lead the development and execution of an integrated earned and influencer strategy for Germany and potentially other markets, localizing global initiatives to fit cultural context and audience needs.
Launch NPIs/NFIs with impact, adapting global press materials and messaging where needed.
Drive local cultural initiatives that support regional marketing priorities.
Run an efficient press office—seeding, seasonal/cultural moments, brand storytelling, and business/campaign announcements.
Manage influencer and creator programs—from relationship building to campaign‑specific collaborations that amplify Sonos in music, culture, and tech spaces.
Lead media and influencer events, aligning with global toolkits but tailoring for cultural fit.
Oversee logistics (tech setup, spokesperson prep, supplier management, guest list curation, agency support).
Partner with distributor teams and their PR/influencer agencies in growth markets to align on regional budgets, priorities, localize campaigns, and ensure Sonos’ standards for brand storytelling and execution are met.
Provide guidance, toolkits, and strategic oversight to distributor partners, enabling them to deliver best‑in‑class earned activity in their markets.
Proactively monitor industry and cultural trends, providing insights and recommendations to refine strategies.
Cultivate deep relationships with media, influencers, tastemakers, and cultural partners to maximize earned opportunities.
Build the right ecosystem of agencies, vendors, and creators across the region, ensuring resources are best‑in‑class and fit for purpose.
Track, measure, and report impact, working with global/regional teams to demonstrate clear ROI and learnings from earned initiatives.
Qualifications & Experience

Passionate communications professional with 6‑8+ years of PR experience in an international company, client, or agency, ideally in consumer electronics, lifestyle, or entertainment.
Bachelor’s degree or equivalent experience.
Strong knowledge of the local media, cultural, and influencer landscape in Germany.
Proven experience in public relations, influencer marketing, and cultural communications in both established and emerging markets.
Experience collaborating across distributor or partner‑led markets and managing relationships with external partners while safeguarding brand voice.
Diplomatic, adaptable, and able to build trust and alignment across teams and regions.
Highly organized, proactive, and comfortable juggling multiple markets and priorities.
Collaborative team player, cross‑functional partner, and adept at balancing strategic planning with hands‑on execution.
Fluent in German and English (written and spoken); willing to travel as needed.
Required Skills

Strategic and creative thinker, strong storyteller.
Ability to thrive in a fast‑paced environment and manage multiple projects simultaneously.
Excellent writing and communications skills.
Proficiency with Google Suite (Sheets, Drive, Slides, etc.); Meltwater is a plus.
Sonos is an equal‑opportunity employer and welcomes applicants from all backgrounds.

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