Content Producer, Multimedia and Social Media

Babcox Media Inc. (www.babcox.com), is a leading B2B multimedia company serving the automotive aftermarket, powersports, performance, collision, commercial fleet, dealership, engine building, and tire industries. For over 100 years, Babcox has been a trusted industry voice — and we are accelerating our evolution across digital, video, social media, and AI-driven content strategies.

Babcox Media is seeking a creative and digitally fluent Content Producer to develop compelling multimedia content across our portfolio of industry-leading brands. This is a highly collaborative role for a strong storyteller who can connect editorial content, social media engagement, video production, and audience development into meaningful content experiences that support brand growth and business objectives.

This role will produce engaging content that informs, educates, and connects with audiences across print, digital, social media, video, and emerging platforms — while leveraging modern tools, analytics, and AI to operate at a higher level.

What You’ll Own

Manage editorial production across print, digital, social media, video, and events.

Write, edit, and publish news stories, feature articles, branded content, and multimedia assets.

Collaborate with editorial leadership on content strategy, audience engagement, and editorial calendars.

Create platform‑specific content for LinkedIn, Facebook, Instagram, X, YouTube, and emerging social channels.

Produce videos from concept through final delivery, including scripting, storyboarding, filming, editing, and distribution.

Direct talent and serve as an on‑camera host when appropriate.

Analyze content performance metrics and audience behavior to optimize engagement and reach.

Maintain editorial standards, AP Style consistency, and brand voice across all platforms.

Leverage AI‑powered tools and digital technologies to enhance content creation, workflow efficiency, and audience insights.

Partner cross‑functionally with editorial, marketing, sales, and operations teams to support strategic initiatives and integrated campaigns.

What Success Looks Like (Year One)

Produces high‑quality multimedia content that strengthens audience engagement and brand visibility.

Demonstrates strong editorial judgment, creativity, and attention to detail across all content formats.

Builds a consistent and engaging social media presence across key platforms.

Contributes to audience growth, video engagement, and digital performance metrics.

Becomes fluent in Babcox’s brands, audiences, and content strategy.

Effectively utilizes AI tools and analytics platforms to improve efficiency, ideation, and content performance.

Collaborates effectively across departments to support company initiatives and editorial objectives.

Brings fresh content ideas and innovative storytelling approaches that help evolve Babcox’s multimedia capabilities.

What You Bring

Bachelor’s degree in Journalism, Communications, Broadcasting, Marketing, Digital Media, or related field.

1–3 years of editorial, social media, multimedia, or video production experience.

Experience with Adobe Creative Cloud, including Premiere Pro and Photoshop.

Knowledge of SEO, analytics platforms, social media best practices, and AI content tools.

Strong writing, editing, verbal communication, and storytelling skills.

Knowledge of AP Style and strong attention to editorial accuracy and detail.

Ability to work independently and collaboratively in a fast‑paced environment.

Strong organizational skills with the ability to manage multiple deadlines and priorities.

High level of professionalism, creativity, initiative, and adaptability.

Automotive industry interest preferred but not required.

Willingness to travel as needed.

Why Babcox Media

Trusted industry leader with a 100+ year legacy and strong brand equity.

Opportunity to create impactful content across multiple industry‑leading brands and platforms.

Investment in digital, video, social, and AI‑driven content strategies.

Collaborative, entrepreneurial culture where creativity and innovation are valued.

Exposure to emerging multimedia technologies and evolving audience engagement strategies.

Opportunity for career growth across editorial, multimedia, audience development, and content leadership roles.

How This Role Wins

Creates meaningful audience connections through compelling storytelling.

Brings ideas to life across multiple media channels and formats.

Operates at the intersection of editorial, social media, and video production.

Gains visibility and influence through high‑impact content initiatives.

Contributes directly to audience growth, engagement, and brand success.

How to Apply
Applicant must provide a work portfolio demonstrating commercial, branded, and/or agency‑level work. Please provide a link on your resume to your portfolio for review. No phone calls, please. Please note: Babcox Media does not provide relocation assistance, nor does the company sponsor international candidates.

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