Creative Director, Copy (Skin/Beauty CPG)

About the Role

Creative Director (Copy)

– responsible for leading a team of copywriters, driving the creative vision for skin and beauty campaigns and collaborating with art directors, strategists, and clients to create world‑class, award‑winning campaigns.
Responsibilities

Oversee the translation of the client’s vision into a roadmap that guides the agency to achieve client goals and produce creatively brilliant, measurable work.
Drive the creative vision for skin and beauty campaigns, ensuring all work meets the highest standards of craft, innovation and strategic alignment.
Develop bold, breakthrough ideas that push creative boundaries while staying true to the brand’s voice and objectives.
Partner with art directors, designers, strategists and account teams to create cohesive, integrated campaigns that deliver results.
Lead, mentor and inspire a team of copywriters, fostering a culture of creativity, collaboration and excellence.
Develop campaigns that earn recognition on national and international stages.
Serve as a trusted creative partner to clients, presenting ideas with confidence and passion while building strong relationships.
Stay ahead of trends in the beauty and CPG industries, ensuring creative work is culturally relevant and resonates with target audiences.
Preferred Qualities

Process‑oriented innovator who builds collaborative environments and marshals people and ideas.
Open, collaborative and supportive, comfortable with cross‑disciplinary teamwork.
Optimistic, resilient and able to solve problems and maintain momentum.
A goal‑oriented leader who lives the philosophy of “ego‑less” teamwork.
Qualifications

Minimum of 10 years of experience in a major creative agency, preferably in advertising or a related industry, with a strong focus on skin, beauty and CPG brands.
Portfolio demonstrating strong conceptual thinking, sharp voice, and successful launch of client projects across broadcast, social and other media.
Proven track record of earning major industry awards (Cannes Lions, D&AD, One Show, Clio, etc.).
Experience working on national and international brands with an understanding of cultural nuances.
Exceptional conceptual and writing skills with meticulous attention to detail and high craft.
Strategic thinker able to translate brand strategy into compelling creative ideas that drive business results.
Deep knowledge of the skin and beauty category, with insight into emerging trends, consumer behavior and industry innovation.
Strong presentation skills, able to sell ideas to clients and stakeholders.
Ability to work under tight deadlines, manage multiple projects, and collaborate as part of a larger team in a fast‑paced environment.
Experience managing and mentoring creative teams.
Strong time‑management skills and work ethic.
CPG experience is a plus.
Benefits

Competitive base salary ranging from $100,000 to $230,000, depending on location, experience and responsibilities.
Full spectrum of group health coverage options (medical, dental, vision).
Generous 401(k) match: 100% dollar‑for‑dollar match, up to 5% of salary contribution.
Paid time off and flexible work arrangements; hybrid model with office presence approximately four days per week.
Growth‑minded opportunities through real‑time feedback, training and development across VML and WPP.
Inclusive, people‑first culture that celebrates creativity and collaboration.
Equal Opportunity Statement

WPP (VML) is an equal‑opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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