Digital Paid Media Manager

About West Marine

West Marine is committed to serving boaters better than anyone else on the planet and prides itself in delivering solutions to our customers. West Marine is the premier multi‑channel retailer of boating and fishing supplies with more than 230 stores located throughout 38 states and Puerto Rico. You’ll be part of a family that values spending quality time on the water, sharing that passion with customers and the community.
Job Summary

West Marine seeks a technically skilled Paid Media Manager to join the Digital Marketing Team and lead performance‑driven media channels with a focus on e‑commerce growth. This role sits at the intersection of marketing, analytics, and revenue generation—driving scalable demand, customer acquisition, and measurable ROI across both B2C and B2B segments.
Primary Responsibilities

Develop and implement acquisition campaigns across Google, Meta, Bing, and key retail channels; optimize product feeds in Google Merchant Center, Facebook Commerce Manager, and other management platforms.
Manage and optimize Google Shopping feeds, ensuring accuracy and full integration with Google Merchant Center using tools such as Feedonomics.
Track, analyze, and refine campaigns, adjusting metrics such as Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) for optimal results.
Oversee the media acquisition budget and allocate resources across channels to maximize ROI through data‑driven adjustments.
Collaborate with analytics and development teams to conduct A/B and incrementality tests, using insights to continuously refine acquisition strategies.
Partner with analytics, creative, merchandising, and e‑commerce teams to ensure cohesive messaging and an optimized user experience across all platforms.
Provide detailed performance reports, including technical diagnostics of feed health, and offer actionable recommendations to senior leadership.
Build and manage strong relationships with external media and technical partners to drive business growth and stay at the forefront of retail technology innovations.
Education, Experience & Skills

BS or BA degree in Marketing, E‑commerce, Computer Science, or a business‑related field.
4–6 years of experience in performance marketing with a proven track record of driving e‑commerce growth.
Extensive experience managing Google platforms (Search, Performance Max, Shopping) and scaling growth.
Hands‑on technical management and optimization of online store feeds and local inventory feeds.
Proven ability to design and implement incrementality tests.
Exceptional analytical skills and the ability to leverage data to drive actionable insights and improve performance.
Strong cross‑functional collaboration skills with a focus on flawless execution and impact‑driven results.
Experience in testing and optimization, working closely with media partners on innovative test‑and‑learn strategies.
Deep understanding of media attribution, privacy concerns, and technical challenges to improve accuracy.
Special Certifications Required

Google Ads
Google Merchant Center
Google Analytics
Facebook Business Manager
Facebook Ads Manager
Facebook Commerce Manager
Preferred Technical Requirements

Salesforce Commerce Cloud
Looker
Google Tag Manager
Benefits

West Marine offers a comprehensive benefits package that includes medical, dental, vision, 401(k), paid time off, and voluntary benefits. Eligibility and additional information on benefits, along with starting pay ranges for select states, can be found on the company’s benefits page: www.embbenefits.com/wm-home/.
Join us at West Marine and help us provide the best boating experience for our customers!

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