Overview
First Book is a national non‑profit dedicated to removing barriers to education for children in need. First Book serves a community of 600,000+ educators, professionals, and volunteers through the First Book Network. The Director of Membership and Engagement leads cultivation of this Network and informs new member acquisition strategies across the organization.
Responsibilities
- Member Retention and Engagement
- Lead development of member lifecycle journeys and marketing campaigns.
- Develop scalable systems recognizing and fostering member loyalty.
- Segmentation strategy to increase engagement and Marketplace sales.
- Collaborate with internal teams to develop Marketplace promotion strategies.
- Play a key role in the development of the new online community.
- Member Growth Strategy
- Collaborate across departments on member growth strategy.
- Develop prospecting and lead generation campaigns and materials emphasizing value proposition and member benefits.
- Design campaigns that reach new audiences and leverage existing members to expand reach.
- Lead transformational reporting and data visualization of membership conversion pipeline, identifying growth areas.
- Test and optimize strategies to reduce friction in registration, audit, and lead capture processes.
- Collaborate with Marketing & Communications team and external agencies on digital strategy for ongoing prospecting and lead generation campaigns.
- Multi‑Channel Marketing
- Design and oversee the execution of multi‑channel campaigns to members and prospects that emphasize First Book’s membership benefits, promote community‑building initiatives, and promote the value proposition of the First Book Marketplace.
- Channels could include paid Meta and Google ad placement, SMS campaigns, direct mail, email marketing, etc.
- Define metrics and budget allocation for successful engagement with multi‑channel campaigns.
- Monitor campaign performance metrics to inform strategy and investments.
- Strategic Programmatic Design
- Bring a network growth strategy lens to new business proposals.
- Determine member engagement success metrics for new business pursuits.
- Review or build the member engagement budget for new business proposals.
- Management & Coordination
- Oversee tracking and reporting of all member engagement strategies and campaigns.
- Lead internal dashboard presentations.
- Supervise and mentor the Member Engagement Manager.
- This is a hybrid role with mandatory in‑office presence on Tuesdays and Wednesdays.
Qualifications
- Bachelor’s degree in business, nonprofit management, communications, marketing, or a related field.
- Minimum 7 years of experience owning digital, membership, or engagement‑driven growth strategies across multi‑channel campaigns and performance measurement.
- Entrepreneurial spirit, flexible and adaptable, motivated by a fast pace.
- A positive, solution‑oriented approach.
- Related certifications in digital marketing, community engagement, and AI desired.
- A growth mindset with a strong demonstrated ability to embrace challenges, problem‑solve, and grow.
Skills & Experience
- Demonstrated commitment to social impact.
- Demonstrated success implementing strategies that accelerate member/customer growth and increase brand loyalty and engagement.
- Demonstrated success managing performance‑oriented multi‑channel marketing campaigns.
- Proficiency with an email deployment program required and Marketing Cloud experience strongly preferred.
- Experience with Meta and/or Google Ads strongly preferred.
- Proficiency with Google Analytics, Salesforce Non‑Profit Success Pack, and Magento desired.
- Experience using AI tools to enhance customer experience and optimize marketing activation.
- Experience with Hivebrite, Mighty Networks, or other community platforms a plus.
- Must have excellent written and verbal communications skills.
Preferred Qualifications
- Experience in nonprofit, association, education, social impact, or membership‑driven organizations preferred.
- Related certifications in digital marketing, community engagement, and AI desired.
Compensation & Benefits
Salary Range: $80,000 – $89,000 annually.
- Medical and dental insurance coverage.
- Life insurance and Accidental Death and Dismemberment (AD&D) coverage.
- Paid vacation and sick leave.
- 12 paid holidays annually.
- 401(k) retirement plan with employer matching contributions.
- Employer‑provided parking stipend (Washington, DC).
Work Presence & Employment Conditions
- This is a hybrid position requiring regular in‑office presence at First Book’s Washington, DC office on designated days.
- Reasonable accommodation will be considered in accordance with applicable federal, state, and local laws.
- Relocation assistance is not provided.
Accommodations
First Book is committed to providing reasonable accommodations to qualified individuals with disabilities and to individuals with sincerely held religious beliefs, in accordance with applicable law. Applicants requiring accommodations during the application or interview process should submit a written request to First Book’s Human Resources department.
Equal Employment Opportunity
First Book is an equal opportunity employer and does not discriminate on the basis of race, color, religion, creed, sex, gender identity or expression, sexual orientation, national origin, age, disability, marital status, personal appearance, family responsibilities, genetic information, matriculation, political affiliation, veteran status, or any other status protected by applicable federal, District of Columbia, or local law.
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