The Associate Director, Performance Marketing is a senior individual contributor and emerging team leader who owns the strategic direction of paid media across multi-location and franchise accounts This role bridges high-level client strategy with hands-on campaign execution, translating complex business goals into integrated, performance-driven media programs across digital and traditional channels.
The Associate Director, Performance Marketing brings deep expertise across paid media buying platforms, a strong command of data and analytics, and the ability to independently lead client relationships at senior levels. This role mentors and guides junior and mid-level team members, contributes to agency process improvements, and plays a key role in new business development and account growth. The Associate Director reports to the Director of Performance Marketing.
Responsibilities
- Develop and own full-funnel, cross-channel media buying strategies for a portfolio of clients in the home services and fitness industries, aligning paid media investment to business objectives, KPI frameworks, and growth targets
- Lead the development of sophisticated media plans, investment scenarios, and channel mix recommendations using platforms such as AdScience and first- and third-party data
- Oversee execution, pacing, and optimization of paid campaigns across search, social, programmatic, video, and emerging platforms, managing multi-million dollar budgets with disciplined reallocation to maximize ROI
- Drive continuous performance improvement through rigorous testing, audience segmentation, creative iteration, and attribution modeling, connecting media outcomes directly to client revenue
- Serve as the senior media point of contact for assigned accounts, leading QBRs, executive presentations, and proactive growth conversations with director- and C-suite-level stakeholders
- Identify account expansion opportunities and lead data-driven upsell and scope proposals in partnership with account and strategy teams
- Mentor junior and mid-level media team members and contribute to internal process development, playbooks, and quality standards
- Stay current on industry trends, platform innovations, and measurement advancements to drive agency competitiveness
Qualifications
- 6–7 years of progressive experience in integrated media planning and buying, paid media, or performance marketing, ideally within an agency environment
- Bachelor’s degree in Marketing, Advertising, Business, Communications, or a related field; advanced degree or relevant certifications a plus
- Expert-level proficiency managing campaigns across Google Ads, Meta, programmatic platforms, and other paid digital and traditional channels
- Advanced analytical skills including attribution modeling, incrementality testing, and the ability to connect media performance directly to client revenue and business outcomes
- Proven track record independently managing and growing senior client relationships, with confidence presenting to director- and C-suite-level stakeholders
- Experience communicating effectively and mentoring junior and mid-level team members as they develop in their careers
- Strong command of media research, planning, and measurement platforms
- Highly organized and self-directed, with the ability to manage multiple client portfolios, competing priorities, and deadlines in a fast-paced environment
Benefits
- 90% of employee medical paid by the company (coverage for individuals)
- 50% of employee dental paid by the company
- Short-Term Disability Insurance
- 401k Employer Match (100% match up to 6% of salary)
- 6 Weeks of Paid Time Off (PTO)
- Annual Bonus Plan
- Generous Employee Referral Program
- Casual Dress Code
- Free Snacks & Beverages
- Professional Development Opportunities
No person is authorized to act in a manner contrary to this commitment to equal employment opportunity.
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