Ecommerce Channel Marketing Lead: Launch & Optimize

Description The eCommerce Channel Marketing Specialist is responsible for end-to-end content management and execution for new product launches on . This role partners with Product Marketing, PR, Channel, and Design teams to ensure all buy pages are launch-ready complete with accurate content, assets, SEO elements, and on-site merchandising while maintaining launch timelines, embargo requirements, and overall go-to-market readiness. This is a highly cross-functional role requiring both creative execution and analytical thinking.
Essential Duties and Responsibilities Understand the business objectives and growth plans, build and drive marketing programs and initiatives to increase ASUS eCommerce business in North America.
Manage product launch timelines, including tracking product ETA, embargo dates, and go-live schedules.
Participate in channel marketing and product planning calls to stay aligned on launch timelines, track dependencies, and coordinate cross-functional execution.
Coordinate with Product Marketing, channel marketing, and internal stakeholders to ensure product pages are accurate, complete, and launched on time.
Own end-to-end readiness of buy pages, including content validation, asset alignment, and QA before launch.
Ensure all product content (A+ modules, images, specs, SEO elements) is complete, accurate, and optimized prior to launch.
Partner with Product Marketing to develop and finalize product messaging and eCommerce content, and coordinate homepage and on-site merchandising (banner placements, featured sections) to ensure strong visibility for product launches.
Collaborate with PR and Communications teams to align product page launches with external exposures, campaigns, and media coverage.
Localize and optimize marketing assets and product content for eCommerce launches, ensuring all content is launch-ready, regionally relevant, and aligned with product positioning and campaign strategy.
Act as the point person for creative localization and asset customization, ensuring messaging drives engagement and conversion.
Monitor product performance post-launch and identify opportunities to optimize content, SEO, and conversion.
Perform other job duties as assigned*
Knowledge and Skills Strong working knowledge of Microsoft Office (especially Excel) and Google Workspace
Understanding of eCommerce merchandising, including A+ content, PDP optimization, and conversion best practices
Experience managing or supporting product launches, including timelines, content readiness, and cross-functional coordination
Strong attention to detail with the ability to ensure accuracy and completeness of product content (specs, assets, and on-site merchandising)
Basic knowledge of SEO principles (keyword optimization, metadata, and on-page content improvements)
Ability to translate product features and technical specifications into compelling, customer-focused messaging that drives conversion
Strong project management skills with the ability to manage multiple priorities, track dependencies, and meet deadlines in a fast-paced environment
Ability to work cross-functionally with Product Marketing, PR, Sales, and Design teams
Strong initiative with the ability to work both independently and collaboratively
Familiarity with web analytics tools such as Google Analytics 4 and data visualization tools like Looker Studio is a plus
Excellent written and verbal communication skills
Required Qualifications Years of Education: Bachelor's degree (or in related field or equivalent)
Work Experience: Minimum of 5 years of channel marketing and/or retail/ecommerce experience
Preferred Qualifications Technology experience
Copywriting experience
Working Conditions Hybrid
Travel – approximately 0-5%

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