Social Media Strategy Lead — Influencer & Campaigns Job at Coyne PR in Parsippan

Coyne PR is looking for a Social Media Strategist who can speak digital, social media and influencer marketing. The ideal candidate can command a room with in-depth knowledge of today’s digital landscape, top social platforms and influencer trends. The Social Media Strategist is a big picture thinker that is able to clearly and concisely provide counsel on best practices – from organic content or paid recommendations, to influencer partnerships and social promotions. The candidate has a creative eye for digital content and is a proactive idea generator. This role supports the team’s overall client strategy, acting as the go-to social media resource for clients. The Social Media Strategist oversees campaign management, including social media content, advertising, crisis and influencer, and can effectively cross-sell services to clients and prospects. The candidate should be personable, highly motivated, have experience building and managing a team of junior staff members, and be comfortable working in a fast-paced environment.

Here are the specifics

Oversee social media plan development, execution and reporting

Social media account management within integrated teams

Lead creative sessions and opportunistic idea generation

Client relationship management and communication

Budget management

Content calendar development and management

Social media advertising

Influencer partnership contracting, negotiations and management

Crisis communications

Digital measurement/KPIs

Proficient with digital, social media and influencer platforms

Management of junior staff

What you should have

Bachelor's Degree

5+ years of agency experience in PR, social media, digital and/or influencer

Experience working with large scale brands, specifically in the travel, hospitality and/or consumer industries

Ability to think strategically and creatively and be a problem solver

A strong understanding of the digital landscape and ability to guide your team to deliver results-driven activations

Experience mentoring and developing a staff

Outstanding written and oral communication and presentation skills

#J-18808-Ljbffr