Audience Engagement & Community Insights Lead Job at NAB Leadership Foundation i

KPRC 2 is looking for an Audience Engagement Specialist to help the station better understand and respond to the communities we serve.

Audience expectations around local media have changed. People don't just watch the news anymore - they react to it, share it, question it, and expect interaction across platforms in real time.

The Audience Engagement Specialist monitors audience conversations, identifies meaningful trends and concerns, and helps ensure audience feedback informs content and engagement decisions.

Working closely with newsroom leadership, marketing, and Houston Life, this role helps strengthen how KPRC 2 connects with audiences across social, streaming, digital, and community platforms.

Success in this role requires strong communication instincts, sound news judgment, curiosity about audience behavior, and the ability to recognize what matters to people beyond metrics and comment counts.

Key Responsibilities
Audience Engagement & Community Connection

Monitor and engage with audience conversation across social platforms, streaming platforms, apps, and digital products

Help strengthen how KPRC 2 responds to viewers, users, and community feedback across platforms

Identify recurring audience questions, frustrations, concerns, and interests that can inform editorial and content decisions

Surface emerging community conversations and trends that may impact coverage, engagement, or audience trust

Help create feedback loops between audiences and internal teams, so audience insight becomes actionable

Support audience participation opportunities tied to station initiatives, reporting, investigations, and community-focused projects

Platform & Content Support

Help identify opportunities for engagement-first content across social, streaming, and digital platforms

Collaborate with newsroom, Houston Life, and Audience Growth teams to help shape platform-native audience interaction strategies

Assist with publishing, audience response, and engagement workflows tied to major station initiatives or breaking news coverage

Help develop approaches that strengthen loyalty, participation, and repeat engagement across platforms

Track engagement performance and audience behavior trends to help improve content strategy

Community & Event Engagement

Support audience-facing station events, activations, and community initiatives as needed

Assist with gathering audience feedback and insights during in-person engagementsHelp strengthen relationships between the station and local communities through meaningful interaction and responsiveness

Qualifications

Bachelor's degree in journalism, communications, marketing, media studies, or related field - or equivalent experience

Experience in audience engagement, social media, community management, digital content, journalism, or related media roles

Strong understanding of audience behavior across social, digital, and streaming platforms, with the ability to identify meaningful insights and trends

Strong communication instincts and ability to engage audiences in a professional, conversational, and trustworthy way

Strong organizational skills and ability to manage multiple conversations and workflows simultaneously

Comfortable working in fast-moving news and content environments

Ability to collaborate effectively across the newsroom, marketing, and content teams

Experience with social publishing, analytics, and audience engagement platforms preferred

Interest in local news, community issues, and audience behavior trends strongly preferred

Location:

KPRC 2, 8181 Southwest Fwy, Houston, TX 77074

KPRC 2 is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, KPRC 2 will comply with applicable state and local laws prohibiting employment discrimination.

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