Country Sales Leader UK & Ireland

Job Details: Country Sales Leader UK & Ireland
The Country Sales Leader UK & Ireland adapts and aligns BVI's regional business strategy to local market dynamics and leads the tactical execution of sales (direct and indirect), marketing, and operational plans. The role is responsible for developing appropriate tools and processes to accelerate sales and income growth. This position ensures consistent, profitable growth in sales revenue through effective planning, deployment, and management of product specialists, while identifying objectives, strategies, and action plans to support both short- and long-term sales and earnings growth.

Key Responsibilities

Define and accelerate local and regional growth opportunities.

Identify and develop new business opportunities to sustain and accelerate sales growth.

Recommend realistic sales goals, including budget and forecast planning.

Establish and manage effective programs to compensate, coach, appraise, and train direct reports.

Lead and exemplify strong people management practices, building talent that contributes to the ongoing success of the business. Develop successors for key positions and support organizational effectiveness.

Contribute to country and business strategy formulation.

Lead strategy implementation across the direct sales team and strategic key accounts.

Maintain high-level customer engagement and interfacing.

Direct the local business and contribute to regional and worldwide business objectives.

Build strong sales and marketing capabilities.

Define the country commercial strategy in alignment with the European strategy.

Develop the annual business plan, including financial objectives and required resources.

Be responsible for the implementation of the annual business plan and contribute to local financial P&L activities.

Drive adoption and effective use of CRM (Salesforce) across the commercial organization.

Utilize CRM as an analytical tool to support commercial strategy.

Drive business performance to optimize sales growth and profitability.

Lead people management activities, including ongoing development of team knowledge and skills.

Drive local teams to deliver results, strengthen capabilities, and support ongoing change management.

Optimize country structure and talent development.

Build organizational bench strength and succession capability.

Develop a strong understanding of local customer needs through ongoing engagement with key accounts, the NHS, and other healthcare organizations.

Develop and maintain relationships with healthcare professionals and key opinion leaders.

Manage relationships with governmental institutions.

Maintain relationships with key ophthalmic companies.

Qualification

Demonstrated success in management roles, with 5+ years of experience, ideally within ophthalmology and/or medical devices.

Strong knowledge of local markets.

High level of commercial leadership capability.

Excellent communication skills and cross-functional collaboration abilities.

Strong strategic thinking capability.

Results- and financially driven mindset.

Ability to engage effectively with senior opinion leaders.

Experience in distribution and key account management.

Knowledge of the medical device industry and market environment.

Strong CRM capability, including Salesforce and Power BI.

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