Digital Marketing Strategist | Remote at Lifeway Christian Resources

Lifeway is seeking a Digital Marketing Strategist, Bibles & Reference to help grow our Bible & Reference category through multi‑channel strategies, campaign execution, and strong project leadership. This is a remote‑eligible role ideal for a creative marketer who thrives in a fast‑paced, mission‑driven environment and is passionate about using marketing to reach and disciple people through God’s Word.
Responsibilities

Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
Lead quarterly marketing campaigns and launches for Bible and reference products
Develop briefs, timelines, and promotional strategies across print, digital, email, and retail channels
Plan and execute email, paid social, and SEO campaigns; manage digital content on csbible.com, bhpublishing.com, and lifeway.com
Analyze campaign performance and adjust tactics accordingly
Coordinate with internal and external teams on asset creation, approvals, and launch execution
Oversee video and image production; manage content for product pages and catalogs
Track budgets and work with vendors for invoicing, procurement, and creative services
Support Lifeway presence at conferences and events
Moderate travel, occasionally overnight
Qualifications

Education

Bachelor’s degree in Marketing, Communications or related field – required
Master’s degree – preferred
Advanced graduate degree (PhD, etc.) – not required
Skills, Knowledge, & Experiences, Required

5+ years of marketing experience in corporate or agency settings
3+ years of experience in digital/email/video marketing
2+ years of experience coordinating projects or executing digital campaigns
Proficiency in marketing and project platforms like Salesforce Marketing Cloud, Workfront, Basecamp, and GA4
Strong strategic, analytical, and communication skills
Demonstrated success managing multi‑channel campaigns with measurable results
Skills, Knowledge, & Experiences, Preferred

Experience in publishing, ministry, or Christian retail markets – strongly preferred
Experience with Salesforce Marketing Cloud, Workfront, Basecamp, and GA4 – strongly preferred
Familiarity with WordPress, HTML, SharePoint, Firebrand
Experience managing vendors, media production, or event support

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