Craft Brewery SOCIAL MEDIA & DIGITAL GROWTH MANAGER

Job Description

Job Description

Belching Beaver Brewery and RTD CoPack are seeking a data-driven creative leader to oversee social media strategy across multiple beverage brands, four retail locations, and retail-distributed craft beer and RTD products.

Key Responsibilities:
Own and execute social media strategy across multiple brands and locations
Drive measurable growth tied directly to sales and retail performance
Build, structure, and scale a formal internship program (including recruiting, training, and mentoring), potentially in partnership with local colleges
Lead weekly strategy, creative direction, and analytics meetings
Collaborate with Sales on retail displays, POS materials, and merch design
Oversee clothing and lifestyle product creative direction
Work directly with contracted artists on packaging, POS, and brand asset development
Ensure brand consistency across digital platforms and physical retail channels

Data-Driven Expertise Required:
Interpret engagement and conversion analytics
Execute structured A/B testing strategies
Track ROI on paid and organic campaigns
Understand funnel strategy (awareness to conversion)
Tie campaigns directly to retail sell-through and profitability

Ideal Candidate
Confident, outgoing leader
Creative yet analytically sharp
Self-motivated and organized
Comfortable managing multiple brands simultaneously
Excited to help scale a growing beverage and lifestyle platform

This is a high-impact leadership opportunity with strong growth potential into a Director-level role. You will directly influence retail shelf presence, packaging design, merchandising, lifestyle branding, and product launches across an expanding beverage portfolio.