Growth Marketing Manager

The Manager, Growth Marketing owns the execution of digital demand generation programs that drive new pipeline and support customer expansion. This role is responsible for the day‑to‑day operation of paid media, SEO/AEO tactics, and nurture programs—building and running the channels that move prospects and customers through the funnel. It works within the Revenue Marketing team, executing the programs that bring the strategy to life as defined by the Senior Director of Revenue Marketing.

Digital Demand Generation

Execute paid search, paid social, display/retargeting, and content syndication programs in support of pipeline targets set by Revenue Marketing

Implement SEO and AEO tactics in partnership with the SVP of Marketing and Content team

Run A/B testing and conversion rate optimization across landing pages, forms, and CTAs

Track and report on conversion from lead to qualified pipeline, including MQL‑to‑SQL rates and channel‑level performance

Nurture and Lifecycle Programs

Build and manage nurture sequences, lead scoring logic, and lifecycle email programs within the marketing automation platform

Support programmatic customer growth through automated adoption sequences, expansion triggers, and engagement programs

Partner with CS and Revenue Marketing on lifecycle and expansion program execution

Marketing Operations Collaboration

Work with the marketing ops function on Salesforce/HubSpot reporting, attribution, and data hygiene

Coordinate on lead management, routing, and lead scoring optimization

Serve as a day‑to‑day point of contact with marketing ops, flagging issues and keeping programs running cleanly

About You

4–6 years of experience in demand generation, growth marketing, or digital marketing in B2B SaaS

Hands‑on experience with CRM and marketing automation platforms (HubSpot preferred)

Comfortable owning paid media execution across search, social, and display

Familiarity with multi‑touch attribution models and pipeline reporting

Experience building or maintaining nurture and lifecycle programs

Analytical and detail‑oriented, with a bias toward action over analysis

Experience with intent signal platforms (6sense, Demandbase) is a plus

Comfortable operating with some ambiguity and building programs without a lot of pre‑existing infrastructure

What Success Looks Like

Paid media campaigns are live, optimized, and tied to clear pipeline targets within 30 days of start

AEO tactics are implemented and Syndio appears in top results on ChatGPT, Perplexity, and other AI search tools for target queries

Nurture programs are running with measurable conversion rates and clear visibility into where leads qualify or fall out

Reporting is clean and attribution is reliable—pipeline reviews are grounded in numbers the team trusts

Why You'll Love It Here

Competitive Compensation: salary targeted at $146,000 – $176,000 per year (geo‑neutral within the US)

Syndio Equity

Flexible Vacation Policy: encourage recharge, paid sick & safe time, compassion leave, and voting leave

Paid parental leave

Medical, Dental, Vision: Syndio pays 90% of employee premiums, and 50% for dependents

Life Insurance & Disability: Syndio covers the full premium

401(k): contribution to help you save for your future

Fully remote

The Interview Overview

30‑minute interview with a member of our Talent Team

45‑minute Zoom interview with the Hiring Manager

Three video interviews with several team members – 2.5 hours

Final interview with SVP of Marketing – 30 minutes

Syndio is an Equal Opportunity Employer. We are building an inclusive and collaborative workplace as we grow, and we welcome team members regardless of gender/identity, sexual orientation, race or cultural background, religion, physical disability and age.

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