About Huzzle
At Huzzle, we connect exceptional talent with leading companies across the UK, US, Canada, Europe, and Australia. Our clients range from high-growth startups to established digital brands across SaaS, eCommerce, MarTech, FinTech, and online services. Unlike traditional outsourcing agencies, we place you directly with a client where you are hired in-house as a valued team member.
Role Type: Full-time
Engagement: Independent Contractor
Job Summary
We’re hiring a
Creative Strategist (remote sales & marketing role)
to build and optimize a
data-driven creative system
that improves paid social performance across multiple home improvement accounts.
This is a
high-impact, performance-led role
sitting between
performance data and creative production . You will not manage ads or edit videos—instead, you will
diagnose performance, design structured creative tests, and develop scalable frameworks
that consistently improve CPL and account stability.
This role is ideal for someone experienced in
remote paid social jobs, Meta ads creative strategy, and performance marketing systems .
Key Responsibilities
Analyse performance across multiple accounts using metrics such as
CTR, hook rate, thumb stop rate, watch time, frequency, and CPL trends
Diagnose why creatives succeed or fail based on
data—not opinion
Design and execute
structured creative testing frameworks
(hooks, angles, CTAs, formats)
Identify
emotional drivers
(esteem, safety, status, transformation) behind high-performing ads
Write
detailed, production-ready creative briefs
for video teams
Develop scalable systems to
shorten fatigue cycles and improve consistency
Continuously iterate creatives based on
performance insights and testing results
Extract and document
winning patterns across multiple accounts and industries
Collaborate with media buyers and production teams to align strategy with execution
Build and maintain a
repeatable, data-backed creative engine
Must-Have Skills & Experience
Proven experience improving
paid social performance through creative strategy
Strong analytical ability with hands-on experience using
Meta Ads Manager metrics
Experience building
structured creative testing frameworks
Ability to clearly explain
why an ad works or fails using data
Experience writing
detailed creative briefs for video production teams
Strong understanding of
consumer psychology and buying triggers
Ability to identify
patterns across multiple accounts , not just single brands
Clear, structured communication skills
High ownership mindset and accountability for performance outcomes
Tools : Meta Ads Manager, Google Sheets, Notion, AI tools (ChatGPT, Claude)
Internal creative testing frameworks
Nice-to-Have
Experience in
performance marketing agencies
(especially home improvement or local services)
Familiarity with
market sophistication & awareness levels
Experience working in
high-volume creative environments
Knowledge of
first-party data
and creative-led targeting strategies
Experience using tools such as
Notion, Google Sheets, ChatGPT, Claude
Ability to develop
unique mechanisms and differentiated messaging angles
Benefits
Fully Remote: Work from anywhere with international teams
Peer Community: Connect with high-performing professionals in our network
Ongoing Support: Receive guidance from Huzzle before and after placement
Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals
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Senior Creative Strategist Job at Huzzle in New York
Huzzle, New York, NY, USA
Job type: Contract