Marketing Director - Demand Generation (Financial Services industry)

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Director of Demand Generation - Financial Services Growth & Pipeline Marketing
Location: Manhattan, NY - Onsite 3 Days per Week
Salary: $190,000-$225,000

Must have the following:
Demand generation ownership, pipeline growth, funnel optimization, attribution modeling, conversion optimization, paid media, SEO/SEM, email marketing, marketing automation (Marketo/HubSpot), financial services marketing, growth marketing, acquisition strategy, performance analytics

Responsibilities:
Demand Generation & Pipeline Growth
Build and scale a modern, data-driven demand generation engine focused on measurable pipeline and revenue impact
Develop and execute integrated multi-channel acquisition programs across paid media, email, SEO/SEM, partnerships, digital campaigns, and marketing automation platforms
Own pipeline creation strategy from top-of-funnel acquisition through lead nurturing and conversion optimization
Drive measurable improvements in lead quality, funnel conversion, pipeline velocity, and marketing-attributed revenue
Design and execute scalable programs that generate qualified pipeline rather than awareness-only engagement metrics
Campaign Execution & Optimization

Personally execute and optimize campaigns across digital channels in a highly hands-on capacity
Continuously test audience segmentation, messaging, channel mix, and conversion strategies to improve performance
Build attribution frameworks and performance measurement models to evaluate marketing effectiveness
Analyze funnel performance and identify opportunities to improve acquisition efficiency and downstream conversion
Partner closely with marketing operations to maintain data integrity, reporting consistency, and campaign tracking accuracy
Sales & Business Alignment

Work directly with business development and leadership teams to align demand generation initiatives with growth priorities
Establish clear lead qualification standards, handoff processes, and pipeline accountability metrics
Drive alignment between marketing and sales to improve lead follow-up, conversion rates, and revenue outcomes
Collaborate with content and brand teams to activate thought leadership into measurable demand generation performance
Analytics & Performance Management

Own campaign reporting, dashboards, attribution analysis, and ROI measurement
Develop KPI frameworks focused on pipeline contribution, conversion rates, CAC efficiency, and revenue impact
Use data-driven insights to optimize programs and drive continuous performance improvements
Present performance insights and strategic recommendations to senior leadership stakeholders

Requirements:

8-12 years of B2B marketing experience with at least 5 years directly owning demand generation and pipeline growth functions
Proven experience building and scaling demand generation programs end-to-end, not simply supporting broader marketing initiatives
Strong background in financial services, wealth management, asset management, alternative investments, or related industries
Experience marketing to high-net-worth, advisor, institutional, or wealth channel audiences strongly preferred
Deep expertise in acquisition marketing, funnel optimization, attribution modeling, and conversion performance
Hands-on experience managing paid media, SEO/SEM, email marketing, lead nurturing, and digital acquisition campaigns
Strong experience with marketing automation and CRM platforms such as Marketo, HubSpot, Salesforce, or similar tools
Demonstrated ability to drive measurable pipeline growth and marketing-attributed revenue outcomes
Strong analytical mindset with expertise in campaign reporting, performance measurement, and optimization
Ability to operate independently in a lean, execution-oriented environment
Strong cross-functional collaboration and stakeholder management skills

Ideal Candidate Profile:
We are specifically seeking a true builder/operator with a modern growth marketing mindset. This is not a broad-based brand, communications, customer engagement, or lifecycle marketing leadership role.
The ideal candidate has personally:

Built demand generation engines from the ground up
Owned pipeline generation metrics and revenue accountability
Led acquisition-focused growth initiatives
Optimized funnel conversion and attribution frameworks
Executed hands-on campaigns while also shaping strategy
Candidates coming from integrated marketing, communications, thought leadership, customer engagement, or omnichannel marketing backgrounds without direct pipeline ownership will likely not be a fit.

Strongly Preferred Backgrounds:
Ideal candidates may come from:

Alternative asset managers
Wealth management firms
Asset management platforms
High-growth RIAs
Financial services organizations building sophisticated wealth distribution channels
Demand generation, growth marketing, pipeline generation, revenue marketing, funnel optimization, attribution modeling, marketing automation, Marketo, HubSpot, Salesforce, financial services marketing, wealth management marketing, asset management marketing, alternative investments marketing, performance marketing, paid media, SEO SEM, digital acquisition, lead generation, conversion optimization, B2B demand generation, pipeline growth, revenue pipeline, campaign optimization, marketing analytics, lead nurturing, institutional marketing, high net worth marketing, acquisition strategy, ROI optimization, demand gen leadership