Digital Marketing Coordinator

The Digital Marketing Coordinator supports the day-to-day execution, optimisation, and growth of With Jéan’s digital marketing channels across paid media, retention marketing, loyalty, and customer acquisition.

Working closely with the Digital Marketing Manager, Graphic Designer, and wider team, this role supports campaign implementation, reporting, creative coordination, audience management, and platform optimisation across multiple channels and international markets.

Key Responsibilities
Email, SMS & Loyalty Marketing

Support the planning, scheduling, setup, and deployment of email and SMS campaigns

Assist with automated customer journeys, retention flows, and loyalty marketing initiatives

Maintain campaign calendars and support audience segmentation and account hygiene

Coordinate closely with the Digital Marketing Manager and Graphic Designer on campaign execution and creative assets

Manage sign-up forms, pop-ups, and lead generation initiatives

Support loyalty campaigns including rewards reminders, promotions, and member engagement initiatives

Assist with weekly and monthly reporting, identifying opportunities to improve engagement, retention, and customer lifetime value (LTV)

Paid Media
Support the execution and optimisation of paid media campaigns across META, TikTok, Pinterest, Google, YouTube, and future advertising platforms.

Responsibilities may include:

Supporting campaign builds, creative uploads, and launch activations

Assisting with day-to-day optimisations, audience management, and promotional rollouts

Managing catalogue uploads and platform hygiene where required

Monitoring campaign and creative performance to identify growth opportunities

Assisting with reporting, campaign analysis, and future market expansion initiatives

Coordinating with creative and management teams on campaign implementation and approvals

Affiliate Marketing & Partnerships

Support the day-to-day management of affiliate marketing through Rakuten

Review and onboard affiliate partners

Manage affiliate communications and partnership requests

Monitor affiliate performance and support reporting and optimisation opportunities

Reporting & Performance Tracking

Assist with weekly and monthly reporting across digital marketing channels

Monitor campaign performance and identify opportunities for optimisation and growth

Maintain organised reporting structures across campaigns and platforms

Skills & Experience

Experience working in digital marketing, paid media, retention marketing, or e-commerce marketing (fashion or retail preferred)

Understanding of platforms including META Ads, TikTok Ads, Google Ads, Pinterest, Google Merchant Center, GA4, Attentive, Shopify, and Rakuten

Strong organisational skills with excellent attention to detail

Analytical mindset with confidence working with reports and campaign data

Ability to manage multiple campaigns, timelines, and priorities simultaneously

Strong communication and collaboration skills across creative, marketing, and operational teams

Key Attributes

Highly organised and detail-oriented

Commercially minded with strong analytical thinking

Creative and visually aware

Proactive and solutions-focused

Comfortable working in a fast-paced, launch-driven environment

Excited by growth, optimisation, and testing new opportunities within digital marketing

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