Associate Director, Marketing and Communication

Job Summary
Associate Director of Marketing is responsible for leading the overall marketing strategy of the University of Utah Asia Campus (UAC), which includes developing, implementing, and assessing marketing strategies, initiatives, goals, and objectives related to UAC services and programs. This position is responsible for the development and implementation of marketing communications, materials, and services of the UAC in collaboration with recruitment and admissions, academic departments including degree programs, the division of Student Affairs, and other functional areas within the UAC. The Associate Director will also work closely with the Salt Lake City campus to create and promote the overall University of Utah globally to raise the brand awareness and reputation. This position serves as the supervisor of the PR and Marketing professional staff and student employees. The Associate Director collaborates with internal and external stakeholders to develop a successful marketing strategy for the University of Utah Asia Campus. This position reports to the Chief Administrative Officer (Division under the Chief Administrative Officer).

Marketing Strategy & Campaign Management

Develop and implement integrated marketing and communication strategies

Support institutional branding (UAC) and positioning initiatives

Plan promotional campaigns for programs, events, services, and initiatives

Analyze campaign effectiveness and audience engagement

Oversee marketing operations in South Korea and coordinate marketing activities worldwide

Brand & Content Management

Coordinate the appearance of all university print and electronic materials, such as letterhead, use of logo, brochures, and any printed materials

Manage designs, logos, and graphic design work, while following the University of Utah guidelines and regulations and cooperating with the Salt Lake City Campus

Ensure consistent use of UAC's institutional brand standards

Manage website content, social media platforms, and digital campaigns, and maintain content on the UAC website while carefully coordinating with the University of Utah staff and faculty

Coordinate creation of multimedia content, including graphics, videos, and publications

Plan and execute a result‑driven social media strategy to enhance brand awareness

Attend UAC events and produce promotional content

Collaborate with the Salt Lake Campus to create content based on a holistic social media calendar

Interact with users and respond to social media messages, inquiries, and comments

Review analytics and create reports on key metrics

Budget Management

Responsible for overall department budget allocation, approval, and spending

Monitor return on investment for campaigns and media spending

Coordinate with printers, media vendors, and marketing agencies

Public Relations & Communication

Collaborate with various internal and external stakeholders, including the Incheon Global Campus and partner institutions, in developing marketing content for the UAC

Be familiar with services and programs on the SLC campus and respond or refer appropriately to online inquiries

Maintain familiarity with university student information systems and learning management systems to access student information to assist as required

Build and execute communication and marketing plans for UAC

Work proactively with the SLC campus and UAC personnel to ensure smooth, efficient marketing and public relations

Provide creative directions and ideas for the marketing and communication team to assist with various internal and external projects

Review and maintain campus branding guidelines and provide inputs for updates as needed

Write and edit UAC publications and promotional materials, working closely with the University Marketing and Communication team in SLC

Support crisis communication efforts when needed

Prepare press releases, announcements, speeches, and official communications

Team Leadership

Supervise the Senior Communication Specialist within the division

Supervise and manage student interns and provide ongoing support for their leadership development

Responsible for staff management, monitoring performance, conducting performance reviews/management, and supporting professional development

Perform duties as assigned by the Chief Administrative Officer

Minimum Qualifications

Bachelor's degree in a related field

Language proficiency: English and Korean – written and spoken

Satisfactory score on the UAC Staff Performance Employee Review Form

Current UAC employee status

Preferences

Recommendation letter from current UAC supervisor

Minimum five years of employment experience at UAC

Leadership and people management experience

Employment Details
Full Time

Pay Rate
USD 60,000-68,000

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