Marketing Lead

Marketing Lead, Thera (NYC, in-person)
Thera is building the financial OS for modern SMBs. Payroll, payments, compliance, and money movement in one platform that actually works end-to-end.

We're hiring a Marketing Lead to own top of funnel and generate demand. This is a hands‑on IC role for someone who wants to test ads, run events, launch products, and do whatever it takes to get attention and create momentum.

You'll work directly with the CEO and growth leadership. This role rewards speed, creativity, and accountability.

NYC, 5 days/week

Why we started Thera
Our founders saw firsthand how broken SMB payroll and finance had become. The average SMB stitches together 5+ tools just to pay people, move money, and close their books. We started Thera to collapse that fragmented stack into a single source of truth.

Backed by YC, 10X Founders, Zillionize, and Amino Capital.

What you'll own

Top of funnel demand generation

Paid ads across search, social, and new channels

In‑person events, field marketing, and partnerships

Product launches and new product storytelling

Brand voice, messaging, and positioning

Creative experiments including stunts and viral moments

Marketing attribution and pipeline influence

What success looks like

Consistent inbound leads that convert

Clear link between marketing and pipeline

Events that drive real conversations, not just swag

Fast launches with real customer pull

A brand people recognize and talk about

About you

4 to 7+ years in marketing, ideally at fast‑moving startups

Hands‑on operator who can run paid ads, write copy, and ship campaigns yourself

Strong storyteller with a sharp instinct for brand voice

Comfortable owning experiments end‑to‑end

Bias toward action, speed, and high standards

Not a fit if

You want a pure management role or need a big team to operate

You avoid ambiguity or measurable outcomes

You're not willing to be in‑person in NYC

Why Thera

Room to experiment and move fast

Direct ownership of outcomes

A product people actually like

Support for creative risks that work

Read more about our cultural principles: https://www.getthera.com/principles

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