Website Strategy Lead

Owning and evolving the website as a critical growth channel, the full-time remote Website Strategy Lead will define strategies to attract, educate, and convert potential members while collaborating with cross-functional teams to enhance user experience and conversion rates.
Key responsibilities

Define and evolve the long-term strategy for the website as an acquisition and discovery platform
Analyze website performance and user journeys to identify opportunities for improving acquisition efficiency
Lead the search and discovery strategy, focusing on technical SEO, site architecture, and content frameworks

Required qualifications

8+ years of experience in website strategy, growth marketing, or digital experience management
Proven track record of managing a high-traffic website that contributes to user acquisition
Deep understanding of SEO, conversion rate optimization, and modern discovery channels
Experience with modern CMS platforms like Contentful and experimentation tools such as Ninetailed
Strong analytical skills and experience using tools like Google Analytics to evaluate performance