Associate Director of Paid Search

A company is looking for an Associate Director of Paid Search to lead strategy and implementation for a key client in the insurance vertical.
Key Responsibilities

Design and implement comprehensive Paid Search strategies and conduct rigorous analytics to extract customer insights
Manage high-volume budgets, ensuring spend contributes to client ROI, while overseeing daily management of Paid Search platforms
Collaborate with cross-functional teams to align Paid Search with broader campaigns and provide guidance to junior members

Qualifications

6-8 years of Paid Search strategy and execution experience, with proven management of high-budget campaigns
Bachelor's degree in Marketing, Communications, Advertising, or equivalent work experience
High proficiency with Microsoft Excel, including financial modeling and complex formulas
Understanding of Generative AI/LLMs and experience with Paid Search analytics and enterprise automation tools
Experience in the health insurance client or healthcare industry is a plus