Marketing Coordinator - Home Health Aide Agency

Position Summary
We are seeking a highly organized, relationship‑driven Marketing Coordinator to support our current marketer and help manage a growing network of referral sources. Our agency has an established presence in Essex County with a large volume of accounts that require consistent follow‑up, nurturing, and development. The Marketing Coordinator will play a key role in maintaining existing relationships, identifying new opportunities, and ensuring our referral partners receive exceptional service and communication.

Employment Type: Full‑Time

Reports To: Senior Marketer / DOO

Key Responsibilities

Maintain regular contact with existing referral sources, including hospitals, rehabs, assisted living facilities, case managers, social workers, and community organizations

Conduct routine field visits to ensure referral partners feel supported, informed, and valued

Assist the Senior Marketer in managing a high volume of accounts by taking ownership of designated territories or partner groups

Identify new referral opportunities and help expand our presence within Essex County

Track outreach activities, referral trends, and account performance using CRM tools or internal systems

Support the intake and onboarding process by communicating referral details to internal teamsAttend community events, health fairs, and networking opportunities to promote agency services

Deliver marketing materials, maintain inventory, and ensure brand consistency across all outreach efforts

Provide weekly updates and reports on account activity, challenges, and opportunities

Collaborate with the marketing team to execute campaigns, initiatives, and strategic growth plans

Qualifications

Previous experience in home care, healthcare marketing, or community outreach strongly preferred

Strong interpersonal and communication skills with the ability to build trust quickly

Comfortable with field‑based work and traveling throughout Essex County

Highly organized, self‑motivated, and able to manage multiple accounts simultaneously

Professional, polished, and reliable with strong follow‑through

Valid driver's license and reliable transportation required

Bilingual (English/Spanish) is a plus but not required

What We Offer

Competitive salary and performance incentives

Mileage reimbursement

Supportive team environment with opportunities for growth

Training and ongoing professional development

The chance to make a meaningful impact in the lives of clients and families

Ideal Candidate Profile
You're someone who loves connecting with people, understands the importance of consistent follow‑up, and can represent our agency with professionalism and warmth. You're proactive, dependable, and excited to help strengthen and grow our referral network.

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