Senior Marketing Strategy VP — Hybrid NYC

Corporate Vice President, Senior Marketing Strategist

Location Designation: Hybrid, NYC-Home Office

Position Overview
We are seeking an experienced Corporate Vice President, Senior Marketing Strategist to join New York Life. This role sits within our Experience and Digital Marketing organization which is responsible for Brand, Marketing, Content and Experiences for the enterprise. In this role, we’re looking for someone who can shape how New York Life evolves its brand, marketing and end-to-end customer experiences. The right individual will have to be a seasoned go-to-market strategist who can serve as a thought leader to our leadership in order to define priorities, evaluate opportunities, lead strategic initiatives and drive enterprise-level strategic decisions.

This role blends strategy consulting rigor with a strong understanding of modern marketing and experience ecosystems—from brand and content to personalization and customer journeys.

Responsibilities
Strategic Initiative Leadership:

Define and scope high-priority initiatives aligned to the business strategy agenda

Lead cross-functional teams to develop hypotheses, conduct analyses, and deliver strategic recommendations

Build business cases that evaluate financial, operational, and customer impact

Drive alignment across stakeholders and support execution of key initiatives

Own end-to-end delivery of select high-impact initiatives, from concept through implementation.

Marketing Strategy Development and Advisory:

Frame and assess complex, ambiguous problems across marketing, brand, and customer experience

Develop clear strategic perspectives on growth, differentiation, and customer engagement

Integrate customer, market, and competitive insights into actionable strategic choices

Identify and evaluate emerging trends (e.g., AI, personalization, evolving distribution models) and translate them into business implications

Provide structured recommendations and influence decision-making at the senior leadership level.

Executive Communication & Enterprise Collaboration:

Structure decisions by outlining options, trade-offs, and recommendations

Partner across Experience & Digital Marketing, Value Streams and other business functions to ensure strategies are cohesive and actionable

Act as a connector across functions to align priorities and drive enterprise impact.

Qualifications

5+ years of experience in strategy consulting, marketing strategy, corporate strategy, or a similar strategic role

Bachelor’s degree required, MBA or advanced degree preferred

Experience working on marketing, brand, customer experience, or go-to-market strategy

Exceptional problem-solving and analytical skills with a structured approach to ambiguity

Strong executive communication (written and verbal) and stakeholder management skills

Ability to influence senior leaders and operate effectively in a matrixed organization

Strong understanding of customer journeys, modern marketing and experience trends

Understanding of the financial services sector, including banking, investments, insurance, or related areas is preferred.

Strong organizational skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.

Collaborative mindset and the ability to work effectively with cross-functional teams and stakeholders at all levels of the organization.

Compensation
Salary Range: $147,500-$200,000

Discretionary bonus eligible: Yes

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