Product Marketing Director (AI Solutions)

Product Marketing Director, AI Solutions
New York, New York, United States

Company Overview
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

Role
Zeta is seeking a Product Marketing Director, AI Solutions to lead go-to-market strategy, positioning, and commercialization for next-generation AI-driven marketing and media products and solutions, while supporting the development of new buyer-specific solutions across Zeta’s platform. This role sits at the intersection of AI innovation, media activation, identity-driven marketing, and enterprise solution packaging.

Responsibilities

Partner with go-to-market teams to lead GTM strategy, product positioning and commercialization for Zeta’s AI-driven products and solutions, including executing coordinated launches, campaigns and customer activation programs.

Serve as the voice of the customer and market (understand customers, segments and their unmet needs) and translate that into market requirements to inform product roadmaps, support prototyping and testing and ensure solutions align with real-world demand.

Define and maintain accurate customer personas and target segments, plus identify our strongest differentiators across our product suite for each of those segments.

Identify emerging market opportunities, customer needs and competitive dynamics to inform product strategy and support development of new buyer-specific and verticalized solutions.

Collaborate with the GTM team to create a transparent and internally socialized roadmap, driving market intelligence and feedback into the product development and go-to-market process.

Quarterback world-class launches by creating powerful “launch moments” that promote our innovation, drive market awareness and accelerate customer adoption.

Create compelling full-funnel content and assets to win new clients and support field execution.

Build strong relationships with industry analysts to generate awareness and buy-in of new Zeta innovations and solutions.

Collaborate with Product Management to ship amazing products and solutions that change the way marketers think and work.

Work closely with product, go-to-market and cross-functional marketing teams to drive the business and product marketing strategy, track, measure and report against performance, adoption and revenue contribution to demonstrate measurable impact.

Present strategy, insights and results to senior stakeholders, analysts and customers, building alignment and market credibility.

Requirements

7+ years product marketing experience within AI AdTech, MarTech, media agency or data-driven marketing.

Proven track record of creating industry and/or solution-specific positioning, messaging and technical marketing content. Ability to adapt messaging to marketing and technical audiences.

Strong experience in AI and specifically its application in the enterprise.

Autonomy – you can lay out a plan and execute it with rigor.

Passion for technology with GTM and enablement know-how.

Hands-on ability to create a range of marketing assets, including demos, presentations, enablement assets and GTM materials, with strong cross-functional collaboration and storytelling skills.

Dynamic, confident personality with the ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals.

Creative thinker that can generate innovative marketing ideas and lead a cross-functional team of stakeholders to drive execution.

Proven track record of successfully bringing new products or capabilities to market, driving adoption and customer value.

Benefits & Perks

Unlimited PTO

Excellent medical, dental, and vision coverage

Employee Equity

Employee Discounts, Virtual Wellness Classes, and Pet Insurance

Salary Range
The salary range for this role is $165,000 - $195,000 , depending on location and experience.

People & Culture / EEO Statement
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

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