Senior Brand Manager

The Senior Brand Manager will play a critical role in shaping and executing Botanic Tonics’ brand strategy across paid, owned, and earned channels. This individual will operate at the intersection of brand, performance, and culture—driving creative excellence, managing agency partnerships, and leveraging data to continuously optimize marketing impact.

This is a hands‑on, high‑impact role requiring both strategic thinking and executional rigor.

Key Responsibilities
Brand & Creative Leadership

Partner with Creative and Integrated Marketing teams to develop best-in‑class campaigns that drive awareness, trial, and velocity

Develop clear, actionable creative briefs for promotional and educational initiatives

Support campaign development with consumer insights, inspiration boards, and asset direction (Figma)

Maintain and evolve brand guidelines, ensuring consistency across all channels and touchpoints

Monitor brand health metrics and competitive landscape; deliver actionable insights to leadership

Agency Management & Performance Marketing

Serve as a key point of contact for external agency partners (e.g., Neo)

Provide strategic direction on creative performance, including refresh cycles and new channel opportunities

Analyze campaign performance, sales data, and market trends to identify growth opportunities and risks

Drive continuous improvement through data-informed testing and iteration

Own reporting on Marketing KPIs, learnings, and optimization strategies

Email Marketing & Owned Channels

Develop and execute email marketing strategy, including:

Campaign calendars and send cadence

Audience segmentation and targeting

Messaging frameworks and content themes

Partner with Creative to deliver compelling promotional and educational campaigns

Monitor performance and optimize for engagement, conversion, and retention

Partnerships, Influencers & Community

Identify, source, and onboard influencers, ambassadors, and strategic partners

Support social media and influencer strategy development

Track partnership deliverables and ensure execution against agreements

Support community engagement initiatives, including emerging channels like Reddit

Emerging Channels & Reddit Strategy

Support paid and organic strategies to reintroduce and educate audiences on Reddit

Monitor sentiment and engagement to inform broader brand positioning and messaging

Project & Business Management

Own marketing project timelines, budgets, and deliverables

Prepare and present business performance reports and insights to stakeholders

Partner cross-functionally across:

Creative

Performance Marketing

PR & Communications

Social & Influencer

Field & Activations

Ensure seamless execution from strategy → creative → launch → optimization

Qualifications

Undergraduate degree required; MBA highly preferred

6–10+ years of experience in Brand Management, Marketing, or Growth (CPG strongly preferred)

Proven track record of driving brand growth in a high‑growth or disruptive environment

Experience working with agencies and cross‑functional teams

Core Skills

Strong

brand storytelling + performance marketing mindset

Ability to translate data into

clear, actionable insights

Excellent

project management and organizational skills

Experience managing

multiple campaigns simultaneously

in a fast‑paced environment

Strong communication and stakeholder management skills

Benefits Overview
Comprehensive Medical, Dental, and Vision Plans, 401(k) Match, Family Leave, PTO & Paid Holiday Schedule.

Equal Employment Opportunity
Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identity, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time.

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