Programmatic Strategy Lead - Audience Growth Job at MRINetwork in Detroit

Programmatic Media Manager
Hybrid in office (Detroit) no mandated days, will depend on client/team meetings or what we call moments that matter

Main Responsibilities

Deliver successful audience-based programmatic media programs across a portfolio of the company clients.

Provide insight behind audience strategies, optimization approach, and campaign architecture and will assist the manager with relaying that key information to clients.

Assist Management for the overall success of programmatic client campaigns

Solid understanding of all aspects campaign management processes campaign strategy; tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis and reporting

Oversee building strategies, success metrics, and introduce new success metrics and portfolio management

Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills

Maintain a deep understanding of clients capabilities and our clients business

Champion growth programmatic initiatives across client

Build, grow and maintain outstanding relationships with key agency client leads

Liaise between the campaign management team and other key internal groups on each account (marketplace, research/analytics, operations) to ensure client needs are being met

Design and deliver performance updates, business reviews and growth opportunity presentations to key agency contacts

Identify & deliver new audience-based programmatic solutions and business growth

Offline/online space; understand the relationship between brand, media & consumer

Knowledge of online performance tracking and brand measurement tools.

Excellent quantitative analytic skills; knowledge of testing methodologies.

Qualifications

Must be a highly collaborative individual who is analytical and uses data-enabled problem-solving capabilities to deliver flawless campaign execution meeting and exceeding client business goals and KPIs.

Deep experience in programmatic campaign management (display, video, mobile, social); extensive in-console experience with DSPs and exchange-based media buying; superior analytical thinking ability, excellent presentation /client servicing skills and experience managing direct reports.

Bachelor's degree

2-4 years digital media experience across display, video, social and mobile

Extensive knowledge of digital media systems and tools.

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