Digital Media Specialist, Patient Recruitment

Company Overview
ImmunityBio, Inc. (NASDAQ: IBRX) is a commercial-stage biotechnology company developing cell and immunotherapy products that are designed to help strengthen each patient's natural immune system, potentially enabling it to outsmart the disease and eliminate cancerous or infected cells. We envision a day when we no longer fear cancer, but can conquer it, thanks to the biological wonder that is the human immune system. Our scientists are working to develop novel therapies that harness that inherent power by amplifying both branches of the immune system, attacking cancerous or infected cells today while building immunological memory for tomorrow. The goal: to reprogram the patient's immune system and treat the host rather than just the disease.

Why ImmunityBio?
* ImmunityBio is developing cutting-edge technology with the goal to transform the lives of patients with cancer and develop next-generation therapies and vaccines that complement, harness and amplify the immune system to defeat cancers and infectious diseases.
* Opportunity to join a publicly traded biopharmaceutical company with headquarters in Southern California.
* Work with a collaborative team with the ability to work across different areas of the company.
* Ability to join a growing company with professional development opportunities.
Position Summary
The Digital Marketing Specialist-Patient Recruitment will develop and manage clinical trial recruitment campaigns. This includes designing, executing, and optimizing omni-channel campaigns that drive patient awareness, education, and enrollment in clinical trials. This position will sit at the intersection of digital marketing, patient advocacy, and clinical operations, and apply a strong understanding of regulated pharmaceutical advertising, data-driven marketing, and performance measurement. This role is both strategic and hands-on and will manage campaigns in-platform while collaborating cross-functionally with Clinical Operations, Medical Affairs, Legal/Regulatory, and external agencies.
Essential Functions
Develop and implement multi-channel patient recruitment campaigns, including medical congress support, digital media strategies, and content development, to support patient recruitment for clinical trials across indications and geographies
Plan, launch, and optimize paid media campaigns across channels including Meta (Facebook/Instagram), Google Search & Display, YouTube, Programmatic, and disease-specific patient communities and advocacy platforms
Align media plans with study timelines, enrollment targets, and budget parameters
Monitor campaign performance in real time and optimize for: cost per lead (CPL), conversion rates (CR), qualified patient submissions, site referrals, and enrollment progression
A/B test creative, messaging, audiences, and landing pages to improve performance
Partner with analytics teams/agencies to track attribution and patient journey metrics
Work with internal teams and agencies to develop compliant, patient-centric digital content including ad copy, visual assets, landing pages, and educational materials
Ensure all creative aligns with regulatory, legal, and brand guidelines
Collaborate closely with Clinical Operations (to align enrollment needs and timelines), Medical Affairs (to ensure scientific accuracy), Legal/Regulatory/PRC (to ensure compliance), Patient Advocacy (to align community engagement), external media, and creative agencies
Manage digital media budgets and pacing
Oversee relationships with media agencies, publishers, and technology vendors
Negotiate placements, pricing, and performance-based agreements where applicable
Produce regular performance reports and insights for internal stakeholders
Identify trends, risks, and opportunities to improve recruitment efficiency
Stay current on digital trends, privacy changes (e.g., HIPAA, GDPR, platform policies), and evolving best practices in patient recruitment marketing
Perform ad-hoc and cross-functional duties and/or projects to support business needs and provide developmental opportunities
Education & Experience
Bachelor's degree in Marketing, Journalism, Advertising, Communications, or related field with 5+ years of experience in digital media, performance marketing, or growth marketing required
Experience in healthcare, pharma, biotech, CRO, or clinical trial recruitment is preferred
Experience recruiting patients for clinical trials is preferred
Experience working within highly regulated environments is preferred
Experience working with patient advocacy groups is preferred
Knowledge, Skills, & Abilities
Data-driven mindset with ability to interpret performance metrics and act on them
Excellent communication and stakeholder management skills
Analytical and performance-oriented
Detail-oriented with strong project management skills
Comfortable working in cross-functional, fast-paced environments
Able to balance creativity with regulatory constraints
Strong written and verbal communication skills
Familiarity with IRB/ethics considerations in patient recruitment is preferred
Knowledge of patient privacy regulations (HIPAA, GDPR) is preferred
Working Environment / Physical Environment
This position works remotely - San Francisco, CA
Regular work schedule is Monday - Friday, within standard business hours. Flexibility is available with manager approval.
This position will require some travel (approximately 3-4 trips per year).
Must possess mobility to work in a standard office setting and to use standard office equipment, including a computer.
This position is eligible for a discretionary bonus and equity award. The annual base pay range for this position is below. The specific rate will depend on the successful candidate's qualifications, prior experience as well as geographic location.
$135,000 (entry-level qualifications) to $148,500 (highly experienced) annually
The application window is anticipated to close on 60 days from when it is posted or sooner if the position is filled or closed.
ImmunityBio employees are as valuable as the people we serve. We have built a resource of robust benefit offerings to best support the total wellbeing of our team members and their families. Our competitive total rewards benefits package, for eligible employees, include: Medical, Dental and Vision Plan Options * Health and Financial Wellness Programs * Employer Assistance Program (EAP) * Company Paid and Voluntary Life/AD&D, Short-Term and Long-Term Disability * Healthcare and Dependent Care Flexible Spending Accounts * 401(k) Retirement Plan with Company Match * 529 Education Savings Program * Voluntary Legal Services, Identity Theft Protection, Pet Insurance and Employee Discounts, Rewards and Perks * Paid Time Off (PTO) includes: 11 Holidays * Exempt Employees are eligible for Unlimited PTO * Non-Exempt Employees are eligible for 10 Vacation Days, 56 Hours of Health Pay, 2 Personal Days and 1 Cultural Day * We are committed to providing you with the tools and resources you need to optimize your Health and Wellness.
At ImmunityBio, we are an equal opportunity employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.