Sr Customer Marketing Manager

As a Sr. Customer Marketing Manager in the Americas region for our Fire Global Business Enterprise at Honeywell Building Automation, you will develop and execute customer-centric marketing strategies to drive revenue growth and enhance customer satisfaction.

You will work out of our Alanta, GA location on a Hybrid work schedule.

In this role, you will have a direct impact on the success of our business by implementing marketing campaigns and initiatives to acquire new customers, engage existing customers, and grow share, working cross-functionally with sales, product management, and customer service.

Key Responsibilities

Develop and execute an annual marketing plan for the FIRE business in the Americas region to achieve pipeline, revenue, and growth targets.

Build a deep understanding of industry stakeholder personas and their buying behaviors; develop and execute demand-generation campaigns targeting specific personas such as consultants, contractors, and end users.

Lead new product launches by developing thought-leadership content and assets, and lead participation in industry events, trade shows, and Honeywell-hosted events to drive customer engagement.

Measure and analyze the effectiveness of marketing initiatives and make data-driven decisions for optimization.

Understand and manage customer segmentation for the FIRE business and brands; develop personalized marketing communications.

Collaborate with offering management, sales, and central shared-services teams to deliver marketing programs.

Manage and allocate budget across multiple programs, evaluating for maximum impact and Return on Marketing Investment (ROMI).

Stay up to date with industry trends and best practices in customer marketing to continuously deliver highly differentiated marketing initiatives.

You Must Have

6 years of experience in customer marketing or related roles with a proven track record of developing and executing successful marketing strategies.

3 years of excellent communication and interpersonal skills, and the ability to build relationships and effectively convey ideas.

Highly experienced with a marketing technology stack and CRM tools.

Deep understanding of lead-to-revenue workflow and ability to demonstrate how marketing drives business growth and impact.

Strong problem-solving skills and creative thinking.

Results-oriented mindset with a focus on achieving measurable outcomes and exceeding targets.

Passion for marketing and staying up to date with industry trends.

Experience working in a highly matrixed B2B organization.

We Value

Bachelor's Degree in Marketing, Business, or a related field.

Master's degree in Marketing or Business Administration (preferred).

Dynamic and self-motivated individuals who thrive in a fast-paced environment.

Teamwork and collaboration skills.

Innovative and creative thinking to drive continuous improvement.

Willingness to learn and adapt to new technologies.

Customer-centric mindset and understanding of customer needs.

Benefits
In addition to a competitive salary, Honeywell employees are eligible for a comprehensive benefits package, including employer-subsidized medical, dental, vision, and life insurance; short-term and long-term disability; 401(k) match; flexible spending accounts; health savings accounts; employee assistance program; and educational assistance. Paid time off for vacation, personal business, sick time, parental leave, and 12 paid holidays.

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