Director of Ecommerce

Job Type

Full-time

Description

This position will own key aspects of our E-commerce ecosystem, helping guide platform transformation initiatives while driving revenue growth, digital merchandising excellence, marketplace optimization, and cross-functional execution. Responsible for discussing long-term digital strategy with leadership and rolling up their sleeves inside Shopify, Salsify, Amazon Vendor Central, or retailer portals to solve problems and drive results.

This position plays a critical role in helping York modernize its digital experience while strengthening relationships and performance across major ecommerce retailers including Amazon, Wayfair, Walmart, Home Depot, Lowe's, and others.

PRIMARY DUTIES

Ecommerce Strategy & Growth

Help lead the evolution of York Wallcoverings' E-commerce strategy across direct-to-consumer and third-party retail channels
Drive significant online revenue growth through improved digital merchandising, conversion optimization, content strategy, assortment planning, and marketplace execution
Partner cross-functionally with marketing, sales, product development, operations, and IT to execute E-commerce growth initiatives
Analyze performance data, customer behavior, and channel trends to identify opportunities for growth and operational improvement
Leadership & Team Development

Lead and mentor E-commerce team
Foster a culture of accountability, agility, collaboration, and continuous improvement
Act as a hands-on leader willing to directly engage in execution while helping build scalable processes and capabilities for future growth
Shopify Plus & Digital Platform Leadership

Serve as a key leader in York's Shopify Plus transformation and ongoing E-commerce platform evolution
Work closely with internal stakeholders and external agency/development partners on site enhancements, integrations, UX improvements, and feature rollouts
Help optimize onsite customer experience, navigation, product discovery, merchandising, and conversion performance
Support E-commerce operations including promotions, product launches, category management, and digital campaign execution
Salsify & Product Content Management

Lead and optimize product content syndication and PIM workflows within Salsify
Ensure product data accuracy, completeness, and consistency across all E-commerce channels
Drive best practices around PDP optimization, digital shelf content, imagery, A+ content, SEO, and retailer-specific content requirements
Partner with merchandising and creative teams to improve product storytelling and online presentation
Marketplace & Retailer Management

Manage and grow E-commerce relationships with major online retail partners including Amazon, Wayfair, Walmart, Home Depot, Lowe's, and similar accounts
Monitor retailer performance, content quality, advertising opportunities, inventory health, pricing, and promotional execution
Partner with internal sales and operations teams to improve retailer performance metrics and operational efficiency
Identify opportunities to improve visibility, conversion, profitability, and assortment expansion across marketplace channels
Requirements

EDUCATION & EXPERIENCE

7+ years of ecommerce experience, including leadership responsibilities within a consumer brand, home décor company, retailer, or related industry
Strong hands-on experience with Shopify Plus
Familiarity with ecommerce advertising and retail media platforms
Knowledge of ERP, middleware, or systems integration environments a plus
Experience working within both DTC and wholesale/manufacturer ecommerce
Experience working within Salsify or similar PIM/product content management platforms
Proven experience managing and growing business across major ecommerce retailers and marketplaces including Amazon, Wayfair, Walmart, Home Depot, Lowe's, and similar channels
Strong understanding of digital merchandising, ecommerce operations, online consumer behavior, and marketplace dynamics
Experience working cross-functionally with marketing, sales, operations, and technology teams
Strong analytical, organizational, and problem-solving skills
Excellent communication and project leadership abilities
Comfortable operating in a fast-moving, evolving environment with both strategic and tactical responsibilities
WORKING CONDITIONS

General office environment
LICENSE OR CERTIFICATION

Valid driver's license