Senior Director, US Brand Strategy & Launch – Mood Disorders

Overview

Who We Are: At Neurocrine Biosciences, we pride ourselves on a strong, inclusive, and positive culture based on our shared purpose and values. We are passionate about our people and our mission to relieve suffering for people with great needs. For more information, visit neurocrine.com.
About the Role: The Senior Director, US Brand Strategy & Launch will lead the end-to-end U.S. commercialization strategy for Neurocrine’s upcoming launch in Mood Disorders, with accountability for Healthcare Professional (HCP), some patient marketing strategy, launch execution, and long-term brand performance. This role is central to a high-profile, differentiated CNS product launch and requires deep industry marketing expertise along with substantial experience leading complex launches. The Senior Director will shape how the brand is positioned clinically and commercially, ensuring resonance with psychiatrists, community mental health providers, patients, and caregivers.
Your Contributions

Owns the U.S. brand strategy for launch defining positioning, segmentation, messaging and metrics to drive differentiated commercial performance
Leads development and execution of a comprehensive, cross-functional brand planning process, aligning marketing, medical affairs, market access, sales, regulatory, and analytics to ensure a coordinated and successful launch
Applies deep understanding of the neuropsychiatric treatment landscape, including disease burden, patient heterogeneity, stigma, and care delivery dynamics, to shape innovative HCP and patient engagement strategies
Anticipates and responds to market trends, competitive dynamics, and evolving treatment paradigms, proactively adjusting strategy to maximize brand potential and long-term growth
Drives the design and execution of innovative pre-launch and launch programs, including personal, non-personal, and peer-to-peer education, tailored to psychiatrists, community providers, patients, and care partners
Partners with commercial analytics to translate market insights, patient flows, and prescriber behavior into actionable strategies that inform pre-launch planning and optimize launch performance
Serves as the commercial lead for the brand, influencing senior leadership decisions on strategy, investment, and prioritization while aligning stakeholders on key trade-offs and resource allocation
Represents the brand in governance forums, including promotional review, ensuring strategic consistency, regulatory compliance, and alignment with corporate standards
Builds and maintains relationships with key external stakeholders, including thought leaders, advocacy organizations and local
ational organizations as needed to grow industry awareness
Owns the brand operating budget and investment strategy, optimizing resource allocation and managing external agencies to ensure executional excellence and return on investment
Leads and develops a high-performing team, fostering accountability, innovation, and collaboration, while building capabilities required for successful CNS launch and sustained growth
Operates effectively in a highly matrixed environment, leading through influence across functions to drive alignment, execution, and delivery of business objectives
Other duties as assigned
Requirements

BS/BA degree in scientific or business discipline with 15+ years of relevant experience, including 7+ years of strong marketing and/or sales experience in a pharmaceutical market.
Experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction.
In-line brand marketing experience, including commercial launch OR Master’s/MBA with 13+ years, OR PhD with 10+ years and strong commercial leadership experience
Proven track record of leading U.S. brand strategy and launch execution, ideally in neuroscience, psychiatry, or specialty therapeutics
Deep understanding of HCP and patient dynamics in mental health, including treatment complexity, access challenges, and patient engagement considerations preferred
Demonstrated ability to translate market insights into actionable brand strategies that drive adoption and growth
Experience influencing senior leadership and leading cross-functional teams in a matrixed organization
Strong leadership capability, including experience building and developing high-performing teams
Experience managing external agencies and omnichannel marketing strategies
Excellent communication, executive presence, and stakeholder management skills
Ability to travel domestically (25–50%)
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Neurocrine Biosciences is an EEO/Disability/Vets employer. We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t line up to exactly what we have outlined in the job description.
Compensation and Benefits

The annual base salary we reasonably expect to pay is $233,400.00-$318,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. This position offers an annual bonus with a target of 35% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.
We are a top place to work. Neurocrine Biosciences was named one of the FORTUNE Best Workplaces in Biopharma™ 2025. We were also named a Great Place to Work® Certified company. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.
OUR VALUES: PASSION: We are driven and love what we do. We are committed to our goals and to making a difference. INTEGRITY: We do the right thing for patients and our community. We take accountability. We speak up. COLLABORATION: We trust one another. We are inclusive. We are respectful. We are transparent. Together we succeed. INNOVATION: We seek and create optimal solutions. TENACITY: We do not quit. We adapt. We accomplish what others cannot. Come join our team during this exciting time of growth and opportunities!

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