Director, Marketing

How You Will Contribute
Strategic Marketing Leadership

Develop and lead comprehensive marketing and communications strategies aligned with organizational goals, growth initiatives, and market opportunities.
Create and oversee annual marketing plans, priorities, budgets, and performance metrics.
Lead integrated marketing campaigns across digital, print, email, social media, paid media, events, and emerging platforms.
Identify market trends, competitive insights, and evolving audience needs to inform strategic direction and marketing initiatives.
Collaborate with executive leadership to support organizational positioning, growth strategy, and stakeholder engagement.
Ensure alignment between marketing strategies and business development initiatives to support membership growth and retention.

Brand and Communications Leadership

Serve as the steward of The Alliance brand, ensuring consistency across all communication channels, materials, and stakeholder experiences.
Oversee organizational messaging, visual identity, editorial standards, and communication strategies.
Lead public relations and media efforts, including strategic communications planning and external messaging support.
Ensure marketing content and communications effectively reflect The Alliance's mission, values, and strategic priorities.

Digital Marketing and Technology Oversight

Provide strategic oversight of The Alliance website, digital experience, SEO strategy, marketing automation systems, analytics platforms, and related technologies.
Collaborate with internal stakeholders and external vendors to continuously improve website functionality, usability, brand alignment, and operational effectiveness.
Lead marketing technology optimization efforts and identify opportunities to improve automation, reporting, engagement, and efficiency.
Serve as a strategic resource for digital marketing best practices, analytics, and emerging technologies.

Team Leadership and Development

Hire, coach, develop, and lead a high-performing marketing team focused on collaboration, innovation, accountability, and continuous improvement.
Foster a positive and inclusive team culture that encourages creativity, professional growth, and strong cross-functional partnerships.
Establish clear priorities, goals, and performance expectations for team members.
Support staff development through mentoring, feedback, and training opportunities.

Analytics and Organizational Impact

Establish and monitor key marketing performance indicators and provide regular reporting and strategic insights to leadership.
Use data and analytics to evaluate campaign performance, audience engagement, market effectiveness, and return on investment.
Lead marketing research initiatives and partner with external consultants as needed to gather insights from employer-members, employees, brokers, providers, and other stakeholders.
Make strategic recommendations based on data, market trends, and organizational priorities.

Cross-Functional Collaboration and Organizational Leadership

Build strong collaborative relationships across departments to support organizational initiatives and strategic goals.
Partner with Business Development and Member Services leadership to support growth, retention, and engagement strategies.
Collaborate with operational and technology teams to improve processes, workflows, and reporting capabilities.
Represent Marketing in organizational planning discussions and cross-functional initiatives.