Marketing Lead (San Francisco)

Company Description
Thorbase is building an inference provider powered by idle compute from datacenters worldwide. We aggregate these resources to deliver the most cost-effective tokens on the market, redefining scalability for global computational needs.

Role Description
B2B
Own positioning and messaging for technical buyers
Ship credible marketing assets: cost comparisons, benchmarks, migration stories, case studies, and content
Build enterprise relationships: support conversations with larger buyers, demos, one-pagers, follow-up materials, working with the founder as needed
B2C
Own consumer growth: positioning, landing experience, launch campaigns, and creator/social tests aimed at user growth.
Run campaigns and channels: blog/SEO, X, newsletters/creators, community presence (e.g. HN, Reddit, dev/AI spaces), and partnership outreach
Run disciplined experiments; learn fast without sacrificing brand quality.

Ideal candidate:
2+ years in marketing/growth, ideally B2B tech (API, SaaS, infrastructure, or AI products).
Ability to systemise marketing/sales
Strength across content, campaigns, and relationships
Comfort selling a technical product to technical buyers (you don’t need to be an engineer, but you should be able to talk to engineers and understanding API docs).
Experience with both bottoms-up adoption and helping close larger B2B deals (even if you haven’t run a full enterprise marketing team).
Bonus:

consumer app growth, creator
ewsletter campaigns, or AI/developer community credibility

Not the right fit:
You only do brand or performance marketing without technical product sense
You want a big agency and mature martech on day one

Compensation
Full-time, remote-friendly
Base salary: 80k-100k
Equity options available depending on experience