Senior Account Manager - Lifestyle

Department:

Lifestyle
Location:

PURPLE New York
Compensation:

$85,000 - $105,000 / year

Who We Are
PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore. For more than two decades, PURPLE has been the leader in culturally connected, results driven brand communications. With the original founding team still leading the business, we bring together our cross‑generational and diverse personal networks globally to connect people and brands, build strategy and drive commercial success. Our in‑house talent pride themselves on their international networks, working collaboratively across luxury and creative industries to deliver game‑changing earned media campaigns that are always bespoke, non‑traditional and often provocative. Understanding the world of luxury and the ever‑evolving possibilities to lead in the space, we offer connected services across Communications, Events, Social Media, Partnerships, and VIP & Talent. PURPLE doesn’t follow the cultural zeitgeist, we create it.

Main Duties
We are actively seeking a bright and enthusiastic Senior Account Manager to join our Lifestyle practice in the agency’s New York office, working on several high‑profile global Lifestyle clients. The ideal candidate will have experience working in PR, focusing on hospitality and arts/culture industries, with a strong understanding of the US media landscape. The candidate should demonstrate tactical proficiency in media relations, including creating and driving media, influencer/VIP and event strategies, a high degree of written communication skills, initiative, creativity and be extremely organized.

Key Responsibilities

Leading the preparation of strategies for clients including: developing outreach plans, partnerships, message development, management of events, coordination of media familiarization trips, effective pitching, training of spokespersons and pitching local, regional, and national stories.

Networking across relevant beats; maintaining strong relationships with media and industry contacts through regular one‑to‑one appointments and meetings.

Competitive media research and analysis.

Securing partnership and collaboration opportunities.

Spearheading and supporting event logistics and production.

Developing weekly and monthly media reports for clients.

Supporting senior team on communication with all clients, building rapport and credibility based on trust and expert counsel.

Overseeing the management of all product‑related media requests – from email inquiry through prospective media coverage – including sample product distribution and tracking and follow‑up.

Consistently producing high quality internal and external communications content.

Oversight of weekly client agendas.

Proactively pitching story ideas to achieve maximum editorial placement across your brands.

Managing and motivating junior team members to ensure day‑to‑day operations run smoothly and PR results are delivered, while supporting them in their growth to the next level.

Equally supporting senior members of the team to ensure maximum support across all levels.

Having a clear understanding of paid, owned and earned media strategies, and developing relationships with top influencers to support this activity.

Having strong connections with leading and emerging editorial talents in Los Angeles and across the US.

Having established connections with industry leaders and tastemakers in Los Angeles and across the US.

Contributing to agency new business efforts; both creating proposals and participating in relevant pitches.

Skills and Experience

Minimum of four years of relevant working experience.

Hospitality and arts/culture experience is preferred.

Superior knowledge of luxury consumer industry.

Ability to manage multiple accounts simultaneously.

Excellent written and verbal skills.

Knowledge of Cision, MuckRack and other PR industry tools.

Understanding of the digital world and creative thinking.

A team player who is hardworking and dedicated.

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