Vice President (VP) of Marketing

MyOutDesk is seeking a

strategic, data-driven Vice President of Marketing

to accelerate brand growth and scale our demand generation engine. This executive leader will translate strategy into measurable action—driving qualified pipeline, increasing revenue, and strengthening our position in the BPO and virtual staffing industry.

What You Will Do
Revenue & Growth Strategy

Own the end-to-end marketing strategy, accountable for pipeline generation and revenue contribution

Architect a multi-channel growth engine integrating paid, organic, and content‑led acquisition

Partner with executive leadership and Sales to align marketing strategy with revenue goals

Translate brand, content, and campaign investments into measurable business outcomes

Creative & Content as a Growth Engine

Define and lead the company’s content, creative, and storytelling strategy as a central driver of demand and differentiation

Build a scalable, high‑performing content organization across editorial, video, and design

Establish a clear and compelling brand voice and narrative across all touchpoints

Ensure creative output is both emotionally resonant and performance‑driven

Act as a hands‑on creative leader when needed—reviewing messaging, shaping campaigns, and guiding high‑impact content execution

Demand Generation & Performance Marketing

Oversee global demand generation across paid media, SEO, AEO, and lifecycle marketing

Ensure tight alignment between creative strategy and performance outcomes

Establish KPIs such as CAC, LTV, ROAS, and pipeline contribution

Step in as a doer when needed—diving into campaigns, testing messaging, and accelerating execution in critical moments

Continuously optimize channel mix and budget allocation

SEO, Content & AEO Leadership

Own enterprise SEO and AEO strategies, integrated with content and brand

Build search‑first content systems that capture and convert demand

Oversee editorial strategy and content production aligned to business goals

Tie organic and content investments directly to pipeline and revenue

Analytics, Attribution & Growth Insights

Own the marketing data ecosystem and attribution models

Use analytics to inform both strategic decisions and tactical optimizations

Drive a culture of experimentation across creative and performance channels

Provide executive‑level visibility into marketing’s revenue impact

Leadership, Brand & Organizational Scale

Build and scale a world‑class marketing team across demand gen, content, creative, and analytics

Elevate brand authority through thought leadership and PR

Define team structure, workflows, and processes to support growth

Champion AI and automation to scale output and efficiency

Act as a strategic partner to the CEO and executive team

Who You Are

10+ years of marketing leadership experience, including executive‑level roles

Proven track record of owning and delivering pipeline and revenue growth

Deep expertise across Paid, SEO, and content‑led growth

Strong experience building and leading creative and content teams

A builder and operator—equally comfortable setting strategy and executing as a hands‑on doer

Strong executive presence and cross‑functional leadership skills

Highly analytical with deep understanding of attribution and performance metrics

B2B experience preferred, especially in services or solution‑selling environments

Ability to balance long‑term brand building with short‑term revenue impact

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