Social Media Manager - TrainHeroic

Company Information
At TrainHeroic, we’re on a mission to empower coaches and athletes to be their best. We build powerful, intuitive training software used by performance-driven teams and individuals; from pro sports organizations to high school powerlifting programs and garage gyms around the world. Our platform blends cutting‑edge tech with deep coaching insight, helping users push past limits, track progress, and build championship habits.

We are part of the Peaksware portfolio, which includes brands such as TrainingPeaks, MakeMusic, Alfred Music, and TrainHeroic. Peaksware’s shared mission is to create software that transforms deliberate practice into performance. We build communities of motivated people chasing progress, including athletes, musicians, performers, and the teams that support them.

Position Summary
As Social Media Manager, you will be equal parts storyteller, copywriter, and producer. Your mission is to grow our online reach, engage our audience, and spread our message by leveraging our social media platforms. This position is responsible for implementing our social media and advocacy strategies, sourcing, creating, scheduling, and analyzing posts across various social media networks. You will work closely with the Marketing, Sales, and Product Teams and report to the Manager, Social & Multimedia.

You are a lifelong learner with a knack for solving puzzles, welcoming challenges as opportunities to grow and teach others. You value team members’ input at all levels and actively support colleagues.

Core Functions

Work closely with marketing leads and stakeholders to create social media campaigns that support brand, growth, and product marketing strategies.

Source and create original, topical, on‑brand content from industry leaders, partners, influencers, and existing in‑house sources.

Generate creative scripting and storyboarding to produce high‑value content.

Create compelling visuals, video, audio, copy, and other platform‑native content, including capture and editing.

Demonstrate mastery of the TrainHeroic voice, tone, and visual style, ensuring all content adheres to brand guidelines.

Identify opportunities to engage and work with social media influencers, build influencer marketing strategies and campaigns, and collaborate with influencers to activate their networks.

Manage our content calendar and post to social channels daily.

Track and analyze social media and advocacy analytics, using data to gain insights and positively affect future outcomes.

Stay up to date on changes, trends, and best practices across social media platforms.

Identify opportunities to engage with potential customers.

Drive organic engagement and traffic to our marketing website.

Create and manage a community of super users through tools such as Broadcast Channels, ManyChat, and Close Friends lists.

Monitor all channels and respond appropriately to customer feedback.

Work with stakeholders to identify coaches and athletes for testimonials and case studies.

Actively seek opportunities for photo or video shoots to enrich the content library with non‑stock assets.

Manage and organize a robust digital content/asset library using a digital asset management (DAM) system.

Seek opportunities to create user‑generated content (UGC) with existing customers and influencers.

Collaborate with other marketing team members to bring stories and experiences to life.

Coach and mentor junior team members actively involved in social media.

Required Qualifications

A passion for social media marketing and analytics.

Minimum 3 years of social media marketing experience.

Experience using major social media platforms in a business setting.

Excellent writing, editing, and communication skills.

Positive attitude and customer‑oriented mindset.

Experience using social media analysis tools.

Experience with social media advertising and brand advocacy programs.

Proficiency in short‑form video editing and production, including native app editing (Edits, CapCut, Canva), or similar products.

Familiarity with social media management tools (Vista Social, Later, ManyChat, etc.).

Experience managing and organizing a robust digital content/asset library.

Desired Qualifications

Deep understanding of strength and conditioning, fitness racing, and other hybrid training.

Experience using TrainHeroic’s products and services.

Bachelor’s degree in marketing, business, or related field.

Accommodations
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job. If you require a reasonable accommodation to review our website or to apply online, please fill out the Candidate Accommodations Request Form.

Compensation and Benefits
We are committed to fair and equitable compensation practices. The annual salary range for this role in Colorado is $58,477–$97,461. Final compensation will be determined by factors such as relevant experience, skills, and certifications. The role is eligible for variable compensation including bonus.

Health

Comprehensive medical, dental, and vision insurance; health savings and flexible spending accounts; paid parental leave; employee assistance program.

Additional coverage options including Accident & Critical Illness insurance and Hospital Indemnity.

Disability and Life

Company‑paid options: Short Term Disability, Long Term Disability, Basic Life Insurance, AD&D.

Additional coverage options including employee‑paid supplemental life insurance for employee, spouse, and/or child.

Additional Benefits

401(K) with company match.

12 paid holidays annually and discretionary Flexible Time Off.

Free access to our products, corporate discounts, and professional development resources.

Access to the Performance and Recovery Center (PARC) on‑site fitness facility and employee‑only locker rooms and showers.

Employee‑only access to secure, indoor bike storage and e‑bikes exclusively for employees.

Access to our on‑site Music and Podcast Studio.

Work Environment
This job operates in a professional office environment that is well‑lit, heated or air‑conditioned with adequate ventilation and moderate noise levels. Standard office equipment such as computers, phones, photocopiers, and filing cabinets are routinely used.

All employees must comply with all safety policies, practices, and procedures. Report unsafe activities to your manager or Human Resources.

Physical Demands
The employee is regularly required to sit and move around the facility; use hands to handle, or feel; talk by expressing ideas by spoken word; and hear. The employee may need to stand, walk, and reach with hands and arms occasionally and lift or move up to 10 pounds. Specific vision abilities include close, distance, color, peripheral, depth perception, and adjusting focus.

Privacy Policy
To view the Peaksware Privacy Policy, click here. By submitting an application, you acknowledge and agree to the Peaksware Privacy Policy.

Recruiting Agency Notice
We do not accept agency resumes or assistance. Please do not forward resumes to our jobs alias or employees. We are not responsible for any fees related to unsolicited resumes.

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