Strategic Marketing Manager

Are you ready to move your career forward and help shape our company’s and customers’ futures? If you aspire to challenge yourself, work with the best in the industry and join a successful team where you can make a meaningful contribution, then we invite you to join us at Ketjen Corporation, a provider of advanced catalyst solutions to leading producers in the petrochemical, refining, and specialty chemicals industries.
Qualifications

University degree in Chemical Engineering, or equivalent through work experience.
Minimum 5 years Product line Management and Marketing experience.
Technical or scientific literacy and innovation management experience.
Business acumen – understand the impact of decisions on business impact.
Customer and market insights around the FCC business.
Brand management and product positioning management.
Solid background in SAP, cost models and economic evaluation.
Outstanding communications and interpersonal skills.
Ability to work independently, goal oriented.
Key Focus / Responsibilities

Market and Customer Insight – deep, decision‑ready understanding of markets, customers, and demand drivers.
Portfolio Strategy & Lifecycle Management – optimize segment portfolio over time.
R&D Direction & Innovation Returns – ensure innovation efforts translate to commercial advantage.
Business Case and Value Proposition – manage branding and product placement in print media, digital media and conferences.
Create product line marketing narrative and organize collateral to support narrative.
Commercial Enablement & Market Execution – enable sales in the selling process, understanding customer buying behavior.
Financial Performance & Product P&L – manage economic outcome of the product line.
Price, CM strategy and execution; governance, alignment & decision ownership.
Drive alignment and decisions across functions; maintain competitive intelligence database.
Support Strategic Marketing Director in day‑to‑day business.
Work with other product line managers to ensure a consistent approach for activities.
Monitor regulatory, federal/state HSE programs and initiatives that may impact the business and communicate risks and/or opportunities to Business Management.
Accountabilities

Product Line Strategy & Direction – alignment with market trends, financial goals, manufacturing assets and competitive behavior.
Product P&L, Price strategy and contribution margin.
Product portfolio and lifecycle accountability.
Ideation, New product development and introduction.
Product launch, drive market adoption and product phase out.
Portfolio optimization.
R&D direction and outcomes – translate product line requirement into R&D actions.
Market implementation of new product developments.
Market insight and track competitive activity.
Market segmentation and prioritization.
Track competitive positioning vis‑à‑vis competitors.
Sales enablement and commercial execution of new product introduction.
Clear value propositions, technical positioning, competitive intelligence.
Capture customer/market feedback for strategy adjustment.
Benefits

Competitive compensation and benefits.
Hands‑on technical experience.
Job variety and career flexibility.
Collaboration with seasoned employees at every level.
Proven record of innovation.
Company‑wide focus on economic and environmental sustainability.
Deep commitment to our communities, education, and social development.
Concern and compassion for fellow employees.
Industry‑leading safety record.
EEO is The Law. Equal Opportunity Employer. Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity.

#J-18808-Ljbffr