Marketing and Communications Specialist

Lansdale Catholic High School is seeking a dynamic and creative Marketing and Communications Specialist to lead our overall communications strategy. The ideal candidate will have a passion for education, a strong understanding of marketing trends and the ability to effectively communicate the school’s message to the school community, alumni, prospective families and broader community. This role is integral to the development and execution of the school’s digital presence, ensuring that the content is engaging, consistent and aligned with the school’s mission and vision.

Key Responsibilities
Digital Communications Management

Serve as the point person on the LC Weekly Newsletter. Coordinate and design the newsletter, collect stories and photographs, proof entries from all contributing offices.

Oversee all bulk email communications to various constituencies – parents, students, alumni, board of directors, and donors. Promote upcoming events, invitations, campaigns, announcements, etc. via Constant Contact and similar platforms.

Develop and implement the school’s marketing and communications plan with specific goals, strategies and timelines.

Manage all aspects of the school’s website, including content creation, design updates and maintenance to ensure user friendliness, accuracy and current content.

Track and analyze digital communications and website performance using analytics tools, providing reports on visitor engagement, traffic and other key metrics.

Coordinate with the Administration, Advancement and Admissions Offices on the creation and distribution of brochures, view books, digital newsletters, updates and communications for current families, prospective students and alumni.

In collaboration with the Admissions and Advancement Offices, plan and implement multi‑channel marketing campaigns (social media, email, and print).

Write and edit copy for digital platforms, including blog posts, social media, and web content.

Social Media Management

Develop and execute a content calendar for social media channels (Facebook, LinkedIn, etc.) ensuring timely and consistent posts that reflect the school’s mission and values.

Create engaging multimedia content (images, videos, graphics) that showcases student life, school events, achievements and academic programs.

Content Creation and Storytelling

Work closely with faculty, staff and students to capture and share compelling stories that highlight the school’s unique programs, culture and achievements.

Coordinate with the Admissions team to create digital content that attracts prospective students and families, including virtual tours, open‑house promotions and admissions videos.

Coordinate with the Advancement team to create digital content for alumni and donors and implement a communications plan for alumni.

Develop and manage a photo/video library that supports the school’s storytelling efforts across digital channels.

Website Management

Oversee the daily operations of the school’s website, ensuring content is clear, accurate and aligned with the school’s brand.

Collaborate with internal teams to ensure all departments (Admissions, Advancement, Athletics, Academics) have current content on the website.

Troubleshoot any technical issues related to the website and collaborate with external vendors or IT staff when necessary.

Ensure the website is optimized for search engines (SEO) and user experience.

Collaboration and Brand Consistency

Work to ensure all digital content is aligned with the school’s brand guidelines, mission and values.

Collaborate with faculty and staff to ensure that digital communications are aligned with the academic calendar, key events and initiatives.

Qualifications

Bachelor’s degree in Marketing, Communications, Journalism or related field (or equivalent experience).

5+ years of experience in digital marketing, communications or similar role (preferably in an educational setting).

Technical Skills

Strong knowledge of website management tools (Edlio or similar CMS).

Proficiency in email marketing platforms (preferably Constant Contact).

Experience with social media platforms and tools (Instagram, Facebook, Twitter, LinkedIn and social media management tools like Hootsuite or Buffer).

Familiarity with SEO best practices and Google Analytics.

Graphic design skills (Adobe Creative Suite, Canva, etc.) and video editing experience a plus.

Skills

Excellent written and verbal communication skills with an eye for detail.

Ability to work independently and manage multiple projects simultaneously.

Strong organizational skills and the ability to meet deadlines in a fast‑paced environment.

Creative thinking and problem‑solving skills with a proactive attitude.

Personal Attributes

Passion for education and a deep understanding of the role that communications plays in shaping a school’s brand.

A collaborative team player who can build relationships across departments.

Equal Employment Opportunity Statement
Employment practices will not be influenced by an individual’s legally protected status or any other basis as may be required by local, state and/or federal law as those laws apply to the Archdiocese. Any employee with questions or concerns about any type of discrimination in the workplace is encouraged to bring these issues to the attention of Human Resources. Employees can raise concerns and make reports without fear of reprisal. Anyone found to be engaging in any type of unlawful discrimination will be subject to disciplinary action, up to and including termination of employment.

The Archdiocese of Philadelphia is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact the Office of Catholic Education at 215‑587‑3700.

As a religious organization, the Archdiocese of Philadelphia is also bound by Canon Law and Catholic teachings. For this reason, there may be occasions when an employee’s failure to adhere to the truths of the Catholic faith is a factor in employment‑related decisions. In the event that the employee fails to adhere to, or takes a position publicly that is contrary to Catholic doctrine and teachings, or any policy or procedure maintained by the Archdiocese, the employee may be subject to disciplinary action up to and including termination of employment.

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