Paid Search & Social Media Planner. Job in New York LilyLifestyle Jobs

Paid Search & Social Media Planner

Location

- NYC, Hybrid

Salary

- Depends on experience, $55,000-$63,000

We're working with a growing independent media agency that's looking to add a

Paid Search & Social Media Planner

to their team. This person will play a hands-on role in building and optimizing paid media campaigns-primarily across search (Google Ads) with some exposure to paid social. This is a great opportunity for someone with early experience who wants to grow in a role that blends platform execution, data analysis, and creative thinking.

What You'll Be Doing:

Own Paid Search Execution: End-to-end setup and management of Google Ads campaigns-including keyword research, writing ad copy, and organizing ad groups.

Daily Budget Monitoring: Review pacing daily to ensure campaigns are spending efficiently and hitting performance targets.

Ongoing Optimization: Adjust keywords, bids, audiences, and creative elements to drive stronger results. Run A/B tests to improve click-through and conversion rates.

Reporting & Analysis: Track KPIs, pull insights, and share recommendations with internal teams and client partners.

Cross-Platform Support: While this role is search-heavy, familiarity with paid social platforms like Meta Ads Manager is important—you'll be asked to support or collaborate on cross-channel campaigns.

What They're Looking For:

1-2 years of hands-on paid search experience, ideally in an agency environment.

Proficiency with Google Ads (required); working knowledge of Meta Ads Manager or other social platforms is a plus.

Comfort digging into data and using insights to improve campaign performance.

Strong communication skills—this role includes client-facing elements.

Detail-oriented, organized, and able to manage multiple priorities in a fast-moving environment.

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